Content Marketing Institute

DECEMBER 6, 2017

B2C marketers may be about to hit that stage given the signs that popped up as we read through the survey data and fill-in responses to the latest annual content marketing research. You can read the full results in B2C Content Marketing 2018: Benchmarks, Budgets, and Trends—North America , produced by CMI and MarketingProfs.).

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Content Marketing Marketing Content Content Creation 109

ContentWriters

JANUARY 12, 2023

Green marketing promotes a company’s brand, goods, or services by highlighting its eco-friendly and sustainable practices. It positions the company as a green business and helps consumers understand they positively impact the environment when they purchase from the brand. Building a win-win reputation and increasing brand trust.

Manufacturing 98

Manufacturing Marketing Food Transportation 98

Content Marketing Institute

OCTOBER 22, 2017

Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. These channels help consumers pick and choose exactly which brands they interact with. Hence, the fundamentals behind content marketing – relationship-building, focusing on the customer versus the brand – were born in response.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

Content Marketing Institute

JANUARY 16, 2018

But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People.

Content Marketing 97

Content Marketing Marketing Content Creativity 97

The Hoth

NOVEMBER 22, 2022

It’s because even with all the backlinks and on-page optimizations in the world, your content won’t rank and won’t generate new leads/revenue if you misinterpret the search intent. Google is well aware of this, which is why it published a document on it a few years back in 2018. .

Keywords 118

Keywords SEO Sales Brand Awareness 118

Content Marketing Institute

AUGUST 3, 2018

Editor’s note: Venetta Linas Paris is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. We talk a lot in content marketing about how stories can engage, educate, and win over audiences.

IT 56

IT Content Content Creation Social Media 56

Smart Blogger

JUNE 5, 2023

2014: Facebook admits to conducting a “mood manipulation” experiment on half a million users — showing them positive or negative content on their news feeds to see how it affects their emotions. Ello Known as the “The Creators Network, ” Ello is dedicated to connecting artists, brands, publishers and their fans. Number of Users 1.2

Social Media 111

Social Media Content Creator Utilities Agency 111

Fat Joe

MARCH 24, 2023

E-A-T was then significantly overhauled as part of the Medic update in 2018. E-E-A-T And AI With the advent of AI-generated content flooding webpages Google have also updated their guidelines on AI usage accordingly. Google first launched E-E-A-T, or E-A-T as it was back then, as part of their Google Rater Guidelines in 2016.

SEO 59

SEO Content Content Creation Medical 59

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

Agency 88

Agency Electronics Storytelling Content 88

Fat Joe

AUGUST 9, 2023

It can help you get high-quality backlinks , build brand awareness , and establish thought leadership. Journalists get authoritative sources for their content, and experts get to be featured in reputable media outlets. Draw from your experience and knowledge to deliver insights that can enrich the content piece.

Agency 52

Agency Keywords Brand Awareness SEO 52

Content Marketing Institute

MAY 22, 2018

To the uninitiated, a content marketing initiative can seem like an old-school, Dungeons and Dragons-style quest. You continually roll the dice in hopes of earning enough trust, credibility, and experience to persuade your audience to embark on a journey alongside your brand. Inspiring brand examples of content marketing success.

Content Marketing 102

Content Marketing Marketing Content Storytelling 102

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. Support external content creation.

Content Marketing 105

Content Marketing Marketing Content Content Creation 105

Fat Joe

AUGUST 11, 2023

Sam McRoberts (@Sams_Antics) March 24, 2018 Here are the key elements that determine the cost of SEO: Size And Complexity Of The Website A larger, more complex website requires more resources to optimize effectively. You’ll need serious investment to challenge established brands in search engine results pages (SERPs).

SEO 52

SEO Agency Content Creation Keywords 52

Smart Blogger

OCTOBER 28, 2022

But he’s intentionally abrasive and an excellent example of building your brand to repel those who aren’t your ideal clients. Bob’s blog dates back to 2004 and continues through 2018. And dropdown menus help you easily find content relevant to your writing needs. Copyblogger is one of the original content marketing sites.

Copywriter 88

Copywriter Copywriting Freelance Copywriting Blog 88

Express Writers

JANUARY 24, 2023

Source: [link] 10 Key SEO Content Factors in the Google Search Quality Evaluator Guidelines This document offers an expansive guide to Google’s preferences and the future of SEO. Beneficial Purpose In 2018, Google updated its guidelines with the concept of “ beneficial purpose.” In 2022, Google added another E, “Experience.”

Content Creator 98

Content Creator Medical Concept SEO 98

Moz

MAY 10, 2020

Posted by Caroline-Forsey When I first joined HubSpot's blogging team in January 2018, I loved our writing process. While we developed a pulse for understanding what our readers liked from reviewing top viewed posts from the past, our process didn't enable us to develop content that matched what our potential readers wanted from us.

Creativity 70

Creativity SEO Content Hospitality 70

Buffer

NOVEMBER 8, 2023

  Thankfully for folks like me, there are many brilliant tools to help you keep on top of your content marketing metrics (little to no math required). While there are many reasons for a bounce (a slow page load time is a common culprit), it’s a not-to-be-ignored sign your content is not helpful to them. It was (and is!)

Content Marketing 52

Content Marketing Marketing Social Media Search Engine Optimization 52

Fat Joe

MARCH 31, 2023

It happened when a web marketing agency saw an opportunity to provide services to help brands rank higher in search results for business-related keywords. Brands looked for professionals to give them more visibility using whatever means available. Florida also introduced brands to the danger of algorithm updates.

SEO 59

SEO Search Engine Optimization Agency Engineering 59

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 80

Consulting Brand Awareness SEO Keywords 80

Content Marketing Institute

APRIL 24, 2018

You can find the content you’re looking for without having to dig for it. Think of Colgate’s gum disease resource page as the top of the mountain – a pillar of content like the one you aim to create for your brand. HANDPICKED RELATED CONTENT: 5 Reasons SEO Should Take a Back Seat With Website Content.

Content 111

Content Editorial Team Engineering Content Creation 111

Moz

JUNE 23, 2020

On July 14th & 15th , we'll be charting brand-new territory with MozCon Virtual: with a choose-your-own-adventure two-stream show, robust opportunities for online networking , and some of the industry's top speakers, you're in for all the turbo-charged SEO education and peer interaction of in-person MozCon with none of the troubles of travel.

Consulting 74

Consulting Brand Awareness SEO Keywords 74

Content Marketing Institute

JUNE 1, 2018

Ideas get remixed and refined by other contributors, and the best examples make their way into short films, online videos (some sponsored by brands), and other creative works. For many brands, video has become an important form of storytelling, whether it’s educational, entertainment, or a mix of both. That creates camaraderie.

Storytelling 111

Storytelling Collaboration Education Entertainment 111

Content Marketing Institute

SEPTEMBER 20, 2018

Why then do so many enterprise brands find themselves in a similar pickle? Bob Meindl, Cisco marketing director, and Jenny Hooks, Cisco marketing manager, describe the revelation in their joint 2018 Intelligent Content Conference, Beauty and the Beast: Creating the Balance Between Content Innovation and Martech Capabilities.

Creativity 74

Creativity Content Content Creation Management 74

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

Management 76

Management Electronics Media Architecture 76

Content Hacker

DECEMBER 15, 2022

Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. I strongly disagreed! By a long shot.

Copywriter 105

Copywriter Copywriting Writing Copy 105

Content Marketing Institute

OCTOBER 29, 2017

“Joe, is there any benchmark research on how marketers are using and succeeding with content marketing? I like AdAge and B2B magazine, but they never talk about content creation and distribution issues. Chief Content Officer (CCO) magazine launched in January 2011. I need to get buy-in from my boss.”. “I

Content Marketing 111

Content Marketing Marketing Content Consulting 111

Content Marketing Institute

MARCH 12, 2018

HANDPICKED RELATED CONTENT: 3 Aha Moments to Improve Your Content Marketing in 2018. In any case, tone deaf content addresses the user in a way that comes across as too familiar, insensitive, or just plain weird. She felt like the brand was letting her know that it tracked her purchases. Flabby content.

Writing 111

Writing Persuasion Writer Content Marketing 111

Content Marketing Institute

MAY 25, 2018

At Content Marketing World 2017 , Gordon-Levitt talked about how just such a career dry spell led him to seize control of his creative destiny and to build something few startups and brands ever achieve: a thriving online community that not only pays for itself but also shares the wealth with its contributors. 4-7 in Cleveland, Ohio.

Content Creation 91

Content Creation Content Collaboration Script 91

Content Marketing Institute

SEPTEMBER 21, 2018

HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs. 19 Favorite Tools for Content Promotion in 2018. Involve influencers in content promotion early. Most content marketers are familiar with influencer outreach. Contribute to content sharing communities.

Promotion 108

Promotion Brand Awareness Editorial Team Content Creation 108

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

ProBlogger

JANUARY 5, 2018

This series started in episode 221, and is helping us launch our new (and completely free) ‘Start a Blog’ course that will go live on 10 January 2018. It’s all about trying to inspire as many bloggers as possible to start a blog in 2018 because we’ve got this free course going live on the 10 th of January, just a few days away now.

Blog 32

Blog Blogging Blogger Finance 32

ProBlogger

NOVEMBER 27, 2017

Using the SMART Approach to Set Your Blogging Goals for 2018 . It’s that time of year where many of us are reviewing the year gone by and setting our blogging goals for 2018. As I said in the intro, it is that time of the year where many bloggers are reviewing the year gone by, beginning to think about goals for 2018.

Blog 47

Blog Blogging Blogger Publisher 47

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 105

Brand Content Storytelling Editorial Team 105

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. shared that nugget of wisdom at the recent Intelligent Content Conference in Las Vegas. Create a content brand: Capital Ideas. Launching a content brand is one thing. Ask (and answer) why a content brand makes sense. Choose the content you will (and won’t) focus on.

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Brand Content Editorial Team Editorial 107

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. My LinkedIn became my business’ lifeline, connecting me with clients and global brands, while giving me the freedom and flexibility to earn more.   Plus, a bit of repetition will help you build your brand.

Content Creation 113

Content Creation Social Media Consulting Script 113

Neil Patel

OCTOBER 12, 2020

With the right digital assistant in your back pocket, you’ll have a secret marketing weapon tailored to your brand’s needs. The Salesforce State of Marketing Report noted that AI adoption with marketers is up by a whopping 186% from 2018, with 84% using AI technology. Create Better Content, Faster. And late adopters?

Marketing 136

Marketing Landing Page Content Creation Social Media 136

Content Marketing Institute

MARCH 20, 2018

Read on for a handy tutorial on the essentials, along with resources that can help take your content creation to greater levels of success. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. A practical view of content creation. Fixing a broken content team.

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Content Creation Content Creator Editorial Content 110