Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.

Content Marketing 110

Content Marketing Marketing Portfolio Content 110

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Today, he’s the senior manager of brand strategy.

Content Marketing 60

Content Marketing Art Director Creative Director Storytelling 60

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me.

Content Marketing 102

Content Marketing Marketing Content Retail 102

Content Marketing Institute

JANUARY 2, 2018

HANDPICKED RELATED CONTENT: How 3 Serious Brands Engage Humanly on Social Media. HANDPICKED RELATED CONTENT: Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing. Whether you want to address a micro or a macro issue of content marketing, make plans today to attend Content Marketing World 2018. Mind the machine.

Social Media 109

Social Media Management Media Editorial Team 109

Content Marketing Institute

DECEMBER 4, 2018

A mysterious headline might be: The One Word I Promised to Stop Using in 2018. His advice works well for brands seeking to be expert resources or have their content be the featured snippet on the Google search results page. The ability to use it creatively and effectively is the key to success,” he says with a cautionary note.

Content 95

Content Editorial Team Entertainment Content Creator 95

Content Marketing Institute

MARCH 30, 2018

Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. Grace Bonney (@designsponge) March 15, 2018. Non-Obvious trend: Brand stand. SproutSocial Click To Tweet.

Content 106

Content Social Media Content Marketing Content Creator 106

Neil Patel

DECEMBER 15, 2020

For instance, you can have your creative department working on your artwork while editorial hashes out the content calendar and you reach out to potential guests. grew by 17 million people from 2018 to 2019. per month (or part of the Creative Cloud at $52.99 Would it: Raise awareness of your brand?

Script 125

Script Concept Insurance Social Media 125

Content Marketing Institute

DECEMBER 7, 2018

But it’s expected to introduce a CRM feature to allow brands to measure their relationship with their customers in the same place they automate their email workflow. HANDPICKED RELATED CONTENT : 19 Favorite Tools for Content Promotion in 2018. HANDPICKED RELATED CONTENT: How to Write Email Newsletters People Want to Open and Act On.

Content Marketing 96

Content Marketing Proofreader Marketing Editorial Team 96

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Creating an actionable editorial plan. Once again, we’ve updated the toolkit of some of CMI’s best tips, checklists, and templates.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

SEPTEMBER 21, 2018

19 Favorite Tools for Content Promotion in 2018. Once your content is published, reach out to the influencers you partnered with in the creative process. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. HANDPICKED RELATED CONTENT: How to Know If Your Content Impacts Brand Awareness [Tools].

Promotion 105

Promotion Brand Awareness Editorial Team Content Creation 105

Intergrowth

MARCH 5, 2023

Brand Identity Your brand identity consists of all the visual elements that distinguish your business from every other business. Anything that influences the public’s perception of your company is a component of your brand identity. All of these things impact the way that potential customers view and feel about your brand.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

APRIL 12, 2018

“It’s 2018. We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea?

Brand 104

Brand Content Editorial Team Editorial 104

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Efficiency: Building your team’s creativity, planning, and productivity.

Creativity 105

Creativity Content Marketing Marketing Content 105

Content Marketing Institute

JANUARY 16, 2018

If you read our recent 2018 Content Marketing Predictions e-book , you may have noticed how many experts anticipate tech-enhanced experiences to dominate the content landscape. For example, HubSpot’s Scott Brinker predicts chatbots and voice interfaces will experience explosive growth. The robot even has its own Twitter handle.

Brand 102

Brand Content Storytelling Editorial Team 102

Content Marketing Institute

MARCH 20, 2018

But while those tasks are certainly key parts of the creative equation, a lot more has to happen behind the scenes if those creative assets are to perform successfully as a marketing vehicle – i.e., get found by the right audiences, drive meaningful conversations with them, and compel them to take action. Fixing a broken content team.

Content Creation 109

Content Creation Content Creator Editorial Content 109

Content Marketing Institute

NOVEMBER 22, 2018

With this vision of mentorship in mind, our editorial team asked a few influential experts in the Content Marketing World community to share the best piece of advice they received from someone whom they look up to in the industry or someone who has inspired their content marketing career. Don’t get paralyzed by the pursuit of perfection.

Content Marketing 89

Content Marketing Marketing Content Editorial Team 89

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. Let’s look at five options: There are many creative options other than survey-based studies to let your #data freak flag fly. clare_mcd Click To Tweet.

Content 89

Content Editorial Freelance Projects 89

Content Marketing Institute

APRIL 9, 2018

No matter how much time and care you put into building your strategy, outlining your editorial plans and processes, or crafting persuasive, engaging, high-quality copy, your brand’s potential for success often lives or dies by your distribution and promotion choices. Turn Your Strategy Into a Stellar Editorial Content Plan.

Editorial 102

Editorial Content Social Media Promotion 102

Content Marketing Institute

NOVEMBER 9, 2017

It’s imperative to start out with a solid strategy (and, no, a strategy is not your editorial calendar ). Editorial planning. First comes strategy, then comes editorial planning. First comes strategy, then comes editorial planning, says @michelelinn. Strategy development. How will you know if you are successful?

Content Marketing 88

Content Marketing Editorial Proofreader Content Creator 88

Content Marketing Institute

JUNE 6, 2018

Google’s recent rollout of mobile-first indexing proves brands willing to (once again) put users first will look better in the eyes of the search giant. And if that isn’t attractive enough, she argues that your brand’s user experience can (and should) compete with the users’ best-ever experience. Wearables. “It

Landing Page 96

Landing Page Editorial Team Recruitment Editorial 96

Content Marketing Institute

OCTOBER 8, 2018

I’m talking about something more fundamental – something that can help that good video work to have the impact every marketer and brand wants from their investment. I’ve seen it harm brands often without them realizing it. A brand wants to produce a piece of video content. Don’t say “engagement” or “brand awareness.”

Marketing 108

Marketing Editorial Team Promotion Social Media 108

Moz

DECEMBER 5, 2018

In fact, local links were one of the top three takeaways from the 2018 Local Search Ranking Factors survey. Savvy local brands (including brick-and-mortar models) will see the way the wind is blowing with this and work to form non-Google-dependent sources of traffic and lead generation. Why is this?

SEO 52

SEO Editorial Hospitality Website 52

Content Marketing Institute

OCTOBER 26, 2017

In that situation, you’ve got to be creative,” he says. As you can see, most respondents value creativity and craft. If I didn’t believe in my brand, I wouldn’t be able to do what I’ve done. In Vishal’s case, passion might mean finding creative ways to do his own market research.

Pharmaceutical 95

Pharmaceutical Landing Page Marketing Editorial Team 95

Content Marketing Institute

MARCH 21, 2018

billion expected to be wagered in 2018. Be creative in what you want them to guess – make it interesting for them so they want to participate. Give your audience a reason to engage with your brand's #content, says @AnnGynn. What unique accomplishment in your brand’s history can you feature in your content?

Content Marketing 96

Content Marketing Marketing Content Storytelling 96

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. In 2016, NASCAR tapped Evan to head up a content group that included representatives from social media, digital, public relations, brand marketing, entertainment, and other departments. Videos for the brand website and social channels.

Storytelling 54

Storytelling Entertainment Social Media Collaboration 54

CoSchedule

FEBRUARY 27, 2023

It’s one thing to blog about the technical components of SEO, but it’s another thing to provide a step-by-step outline of how a particular brand achieved its goals. Dell Blog Dell, the well-known computer hardware company, is another excellent example of a brand thinking like a publisher when it comes to its blog.

Creativity 98

Creativity Blog Blogging Food 98

Content Marketing Institute

MARCH 6, 2018

There are just as many of us whose job it is to fulfill the promise of those strategic ideals by implementing and executing on an editorial plan – i.e., the policy, process, team resource, and task-related decisions that will best position your content marketing program for long-term success. What’s in an editorial plan?

Editorial 98

Editorial Government Collaboration Content 98

Content Marketing Institute

DECEMBER 25, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc. Distinguish your brand content. Describe your ideal brand voice in three words. Create a brand voice chart.

Content Marketing 108

Content Marketing Marketing Content Editorial 108

CoSchedule

DECEMBER 19, 2022

Conveying that difference and giving people a reason to care about you more than your competition can make the difference between someone making a one-time purchase and forgetting who you are, to becoming a loyal brand advocate. Ceros is the brand of choice for those looking for jobs. 50 About Us Page Examples To Inspire Your Own.

Writing 131

Writing Transportation Electronics Manufacturing 131

Content Marketing Institute

JANUARY 28, 2019

And then, more recently, as approaches such as branded content, brand journalism, native advertising, and brand experience ( yeah it’s a thing ) grew in popularity, we wrote an article and created an accompanying video that tried to separate signal from noise on the different approaches of content in the business.

Marketing 96

Marketing Government Content Content Creation 96

Content Marketing Institute

AUGUST 6, 2018

From fun personal accounts – like Small Chalk and Adam Padilla – to corporate brands, it connects more immediately and deeply with people than any other platform. HANDPICKED RELATED CONTENT: Data-Driven Creative: How to Use Twitter Data to Inform Your Marketing. Pura Vida was a brand built on social media, especially Instagram.

Social Media 111

Social Media Media Marketing Storytelling 111

Content Marketing Institute

NOVEMBER 6, 2017

Don’t go overboard on branding. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. However, that’s not to say you can’t use webinars to build links, you just need to get creative. Those voices can earn you more credibility and backlinks, and boost your brand in the long run. Data/research.

SEO 110

SEO Social Media Content Landing Page 110

Content Marketing Institute

NOVEMBER 14, 2017

As reported in Content Marketing in Australia 2018: Benchmarks, Budgets, and Trends , 85% of Australian respondents agree that their organization is focused on building an audience versus 69% last year. Fewer marketers are creating content for their audience versus for their brand. An editorial calendar helps.

Content Marketing 78

Content Marketing Editorial Marketing Content 78