Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

Content Marketing 94

Content Marketing Marketing Content Creativity 94

Neil Patel

JUNE 22, 2021

Content marketing is powerful, but it’s also hugely competitive. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different. If you want to make the most of content marketing, you need to produce content that is helpful, detailed, and different.

Content Marketing 145

Content Marketing Marketing Landing Page Content 145

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. I had dabbled in content marketing, but that moment five years ago was when I started taking freelancing more seriously. For instance, I’m a software engineer turned marketer.

Content Creation 115

Content Creation Social Media Consulting Script 115

Express Writers

NOVEMBER 8, 2022

Ardath Albee, an industry leader in content marketing, talked about a lifecycle on the Marketo blog in 2018. In the post titled “B2B Tech Marketers Make the Shift from Funnels to Lifecycles,” she says: “… Marketers [must] shift their focus from buying journey funnels to full-on customer lifecycle management.”.

Sales 98

Sales Marketing Storytelling Social Media 98

Neil Patel

JUNE 1, 2021

Another idea for a YouTube video is to watch a series or movie and talk about how it relates to a concept that’s relevant to your audience/in your field. This is a creative option that will probably draw attention among the interested audience who also watched that content. Storytelling Videos. Tutorial Videos.

Creativity 141

Creativity Storytelling Concept Audience 141

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. 4 Secrets of Great Storytellers.

Storytelling 99

Storytelling Content Entertainment Script 99

Content Hacker

DECEMBER 15, 2022

Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. Short-Form Content.

Copywriter 103

Copywriter Copywriting Writing Copy 103