Content Marketing Institute

JULY 6, 2018

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. Mix and match content types, formats, and levels. Build the right crew.

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Content Marketing Institute

JANUARY 16, 2018

Being committed to content marketing is a no-brainer requirement for success. But what may be surprising is how a small shift in commitment level can make a BIG difference in overall content marketing success. content marketers. Does that mean they can’t strengthen their commitment to content marketing?

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Content Marketing Marketing Content Creativity 97

Content Marketing Institute

JUNE 15, 2018

Content marketing is a great, wonderful, powerful way to earn attention and loyalty online … but much of what the industry talks about comes from a B2B perspective. I’m not here to tell you that everything you learned about content marketing is a lie and you need to ditch everything. Interactive content.

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Content Marketing Retail Storytelling Marketing 100

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

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Content Marketing Art Director Creative Director Storytelling 63

Content Marketing Institute

APRIL 6, 2018

HANDPICKED RELATED CONTENT: How to Use Your About Us Page to Connect With Customers [Examples]. Road Map to Success: Content Marketing Strategy Essentials. Sophisticated marketers also consider web navigation and audience experiences across the business’s offerings. Define your verbal strategy. Portfolio thread.

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Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

FEBRUARY 28, 2018

Enter, 20-year marketing veteran Lisa Mattson. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. 10 Tips (and a Ton of Tricks) to Maximize Your Video Content Investment.

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Content Marketing IT Marketing Content 105

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Though podcasting certainly isn’t a new medium, it has come into its own as a content platform over the last few years. Power of the podcast. Podcasts are the No. Click To Tweet.

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Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

JANUARY 1, 2019

Each and every year we cover some of the broader content marketing trends for the upcoming 12 months. The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. Content marketing in 2018 has truly been a reflection of where we are in the world – a tale of two cities.

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Agency Electronics Storytelling Content 88

Express Writers

NOVEMBER 8, 2022

What is Customer Lifecycle Marketing? Before diving in, it’s important to stress we didn’t coin the term “marketing lifecycle.” Ardath Albee, an industry leader in content marketing, talked about a lifecycle on the Marketo blog in 2018. Prioritize Conversations and Storytelling in Your Marketing.

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Sales Marketing Storytelling Social Media 98

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. HANDPICKED RELATED CONTENT: How REI Is Unlocking the Power of Long-Form Video. 4 Secrets of Great Storytellers.

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Storytelling Content Entertainment Script 102

Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. He is the author of six books, including the bestselling Storytelling for Virtual Reality. Are we kind of, nearly, almost there?

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Brand Storytelling Food Manufacturing 97

Content Marketing Institute

MARCH 30, 2018

On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for content marketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. Grace Bonney (@designsponge) March 15, 2018.

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Content Social Media Content Marketing Content Creator 109

Content Marketing Institute

FEBRUARY 5, 2019

But, more importantly from a content marketing perspective, each episode spoke volumes about the excitement and luxury of the BMW driving experience – without overtly mentioning anything about the brand or the vehicles themselves. of communication professionals rely on branded content. Projects , and Original.

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Brand Banking IT Entertainment 99

Neil Patel

JUNE 1, 2021

This is a creative option that will probably draw attention among the interested audience who also watched that content. Storytelling Videos. As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays. Be careful not to make something too commercial.

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Creativity Storytelling Concept Audience 141

Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. HANDPICKED RELATED CONTENT: The 1-2-3-4 Content Strategy to Drive Leads From Instagram Marketing. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT. It’s all about innovative storytelling.

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Smart Blogger

OCTOBER 28, 2022

He’s the author of more than 100 books, including the popular The Copywriter’s Handbook and The Digital Marketing Handbook. Bob’s blog dates back to 2004 and continues through 2018. Contently is a content marketing agency and software company that matches businesses that need content with creatives who write content.

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Copywriter Copywriting Freelance Copywriting Blog 88

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. HANDPICKED RELATED CONTENT: How Virtual Reality Could Change Content Marketing. PaulRoetzer’s plain-English tour of AI in marketing lit up my brain, says @soloportfolio.

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Recruitment Manufacturing Social Media Creativity 92

Content Marketing Institute

JULY 11, 2018

HANDPICKED RELATED CONTENT: No Lies: How to Get Content Marketing Right in E-Commerce. Retail content is a mixed (shopping) bag. According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. GDPR is the biggest opportunity in more than a decade for #content marketers to become strategic.

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Retail Content Education Content Marketing 82

Content Marketing Institute

JULY 26, 2018

In his closing keynote talk at the 2018 Intelligent Content Conference, and in our subsequent interview, animator Andrew encouraged marketing professionals to do what the teams at Pixar do: Build a culture of creativity. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. Storytelling tips.

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Creativity Storytelling Construction Projects 60

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Use storytelling techniques in your captions to touch on pain points and bring in sales. Create highly shareable pieces of content. Content marketing is king. Increase Your Local Business Traffic.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Content Hacker

DECEMBER 15, 2022

Now, if you don’t know Joe, he’s been called the godfather of content marketing–for good reason. He’s the founder of Content Marketing Institute (CMI), which quickly became the leading educational destination for enterprise brands looking for content marketing resources. Short-Form Content.

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Copywriter Copywriting Writing Copy 105

Content Marketing Institute

DECEMBER 22, 2017

At the risk of getting all sentimental, Robert and I wanted to spend our last PNR podcast revisiting some of our favorite discussion topics, recalling a few of our personal content marketing triumphs, and passing along a bit of advice we’ve received over the years in the hopes that it will help you achieve greater triumphs in your own career.

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Marketing Content Creator Advertising Content Creation 81

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. If you happened to catch our collection of content marketing predictions for the upcoming year, you may think you’re in for a bumpy ride. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring.

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Content Marketing Editorial Marketing Government 111

Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? One place to look for lessons is CMI’s two conferences – Content Marketing World and Intelligent Content Conference. What has 2017 taught you?

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Marketing Government Engineering Storytelling 111

Content Marketing Institute

JANUARY 9, 2018

Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. The series was a Content Marketing Awards finalist for strategy – best content marketing program in financial services.). Video is a hot topic in content marketing today.

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Storytelling Script Food Agency 103

Content Marketing Institute

FEBRUARY 6, 2019

And there’s a good chance they’ll rely on techniques like content marketing to help them reach that goal. Of course, content marketers who work at a company that’s achieved enterprise status understand the pursuit of growth never ends; it just plays out on a much larger and more complicated field of dreams.

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Content Marketing Marketing Content Collaboration 92

Content Marketing Institute

OCTOBER 2, 2018

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. DarrenSanch #storytelling Click To Tweet. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

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Storytelling Pharmaceutical Brand Prose 93

Content Marketing Institute

NOVEMBER 22, 2018

As content marketers, we are always reminded of the need to focus on our audience and their needs. In a way, this relationship gives each marketer the privilege of mentoring consumers by the thousands. Document your content marketing mission statement.”. Pam Didner , author, Global Content Marketing.

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Content Marketing Marketing Content Editorial Team 92

Content Marketing Institute

DECEMBER 11, 2018

I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. Allison Wert , content marketing manager, Frontline Education.

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Content Marketing Storytelling Marketing Content 109

Content Marketing Institute

DECEMBER 28, 2018

That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better. Instead, he makes me think about why we content marketers do what we do and about the role of content , the job of content marketing, and what success really feels like.

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Content Marketing Marketing Storytelling Editorial 92

Content Marketing Institute

MARCH 21, 2018

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. billion expected to be wagered in 2018. Take a page for your content marketing playbook. HANDPICKED RELATED CONTENT: Your CEO Needs These 4 Content Marketing Metrics. Build a bracket.

Content Marketing 100

Content Marketing Marketing Content Storytelling 100

Content Marketing Institute

JUNE 22, 2018

And, judging from the sheer number of content creators who operate in this space, I’m not the only one. Of course, as a travel industry marketer, you know your job involves a lot more than just posting some inspirational picturesque snapshots and telling tales of fun in the sun. joderama Click To Tweet. joderama Click To Tweet.

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Hospitality Storytelling Content Content Marketing 97

Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. I had dabbled in content marketing, but that moment five years ago was when I started taking freelancing more seriously. I wanted to build something of my own with a flexible schedule and better pay.

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Content Creation Social Media Consulting Script 113

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. We’ll share insight from all the finalists in this blog before the winner is announced in September at Content Marketing World. Enterprise content marketing is an exercise in collaboration.

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Storytelling Entertainment Social Media Collaboration 57

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Brand Content Storytelling Editorial Team 105

Content Marketing Institute

MARCH 20, 2018

It’s a distinction that most content marketers are familiar with – especially if it’s your job to spin rough, disorganized insights and ideas into high-performing content gold. Content Marketing Strategy Essentials. Turn Your Strategy Into a Stellar Editorial Content Plan. Go forth and create.

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Content Creation Content Creator Editorial Content 110

Content Marketing Institute

JULY 10, 2018

What should you do when your favorite social media platform decides it will deliver content differently? Heed the advice from these 21 experts who are presenting at Content Marketing World 2018. The most important thing to understand is how your social content is performing and what factors can impact its performance.

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Social Media Media Storytelling Content Marketing 108