Content Marketing Institute

MARCH 1, 2018

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. The results came quickly.

Brand 91

Brand IT Editorial Team Social Media 91

Content Marketing Institute

OCTOBER 26, 2017

Unbounce , which has his landing page. Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents.

Pharmaceutical 96

Pharmaceutical Landing Page Marketing Editorial Team 96

Content Marketing Institute

JUNE 26, 2018

Add credibility to website and landing pages. Content from third-party review sites adds a level of credibility. Focus on landing pages with the most traffic or the best leads to conversions. Content based on third-party review sites adds a level of credibility, says @AusmericanGirl. Thank you Lilly.

Editorial Team 108

Editorial Team Content Landing Page Editorial 108

Content Marketing Institute

NOVEMBER 6, 2017

After you optimize your content for YouTube and rake in some views, I recommend natively hosting your best video content on your landing pages as well. You can then use link-tracking software to find people who have linked to your YouTube videos and send them a friendly request to switch their links to your landing pages.

SEO 110

SEO Social Media Content Landing Page 110