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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%. Have you been using video content on your site lately? at a 90% confidence rate.

Website 110
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What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. And we hired a full-time inbound marketing expert to generate leads through landing pages and nurture those leads through an evolving set of email sequences. The results came quickly.

Brand 95
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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

HANDPICKED RELATED CONTENT: Why Automation Is the Future of Content Creation. Paul’s advice: Pick one use case, a task that eats up a lot of time, some administrative or tactical thing your team hates to do. Curating content. HANDPICKED RELATED CONTENT: Content Creation Robots Are Here [Examples].

Marketing 107
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37 Beginner-Friendly Ways to Find Freelance Writing Jobs (2023)

Smart Blogger

Unless you want to spend your freelance writing career slumming through content mill after content, and getting paid peanuts, you need to level up your content creation skills. Because those high-paying freelance content jobs you lay awake dreaming about? Supercharge Your Writing Skills. Smart Blogger Jobs Board.

Freelance 126
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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

Unbounce , which has his landing page. Vishal’s observations line up with the Content Marketing Institute’s latest research , which Lisa Murton Beets recently summarized (bolding is mine): Eighty-eight percent of top performers value creativity and craft in content creation and production, compared with 74% of all respondents.

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Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

I can write about the need to A/B test your landing pages all I want. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3% Any questions, or just want to chat about creating good content? Inherent trust. Start the conversation in the comments.

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6 Ways to Use Reviews in Your Content and Pitfalls to Avoid

Content Marketing Institute

Add credibility to website and landing pages. Content from third-party review sites adds a level of credibility. Focus on landing pages with the most traffic or the best leads to conversions. Content based on third-party review sites adds a level of credibility, says @AusmericanGirl.