Neil Patel

JUNE 1, 2021

Storytelling Videos. As I’ve already mentioned here on the blog, storytelling is one of the main powers in content nowadays. YouTube published a video about 2018 that has accumulated millions of views. So far so good – but the video looks like advertising, not like a summary of 2018.

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Content Marketing Institute

MAY 22, 2018

To lead you along the right path, the CMI team created a new e-book: Craft Your Brand Adventure: The 2018 Guide to Essential Content Marketing Tactics. Look at how enterprising brands found a smart approach to storytelling – no matter the technique: Social media posts: The Virginia Aquarium’s #CuteAnimalTweetOff. Want proof?

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Content Marketing Institute

JANUARY 1, 2019

The post looking forward to 2018 was one of the last written by my pal Joe Pulizzi before he retired. In looking toward 2018, Joe offered that the trends pointed upward, highlighting the growth in acquisitions, the increase in budgets, and even the idea of marketing as a profit center (which is the focus of our book Killing Marketing ).

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Agency Electronics Storytelling Content 88

Content Marketing Institute

JUNE 8, 2018

While there are a multitude of ways to create truly memorable and compelling content, I believe documentary storytelling has amazing potential, partly because I see so few brands using the format well. Though Vans’ first film project was released in 2001, the brand is still creatively knocking it out of the park in 2018.

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Storytelling Content Entertainment Script 102

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Podcasts offer great versatility in terms of their storytelling approach, business purpose, show format, creative features, and even how they are produced and distributed. Power of the podcast.

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Brand Storytelling Creativity Content Marketing 108

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers.

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Content Marketing Institute

JANUARY 16, 2018

data from our annual content marketing survey, as reported in today’s release of Content Marketing in the United Kingdom 2018: Benchmarks, Budgets, and Trends sponsored by Tomorrow People. If you’re looking for new ideas to keep your strategy fresh, check out Is Your Marketing Ready for 2018 ? Click To Tweet. Be realistic.

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Content Marketing Marketing Content Creativity 98

Publishing Trends

MARCH 22, 2023

Kruger explains on his author page that “storytelling is an oral tradition…When writing a story, I read that story out loud, both as I’m composing it and when it’s completed. For example, Star Trek: No Man’s Land was a tie-in with the tv show. And S&S just published Kent Kruger’ s The Levee , a novella, as an original audiobook.

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Content Marketing Institute

MAY 9, 2018

And yet here we are, well into 2018, still waiting for it to fully materialize. He is the author of six books, including the bestselling Storytelling for Virtual Reality. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. Google Glass) or digitally (e.g.,

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Brand Storytelling Food Manufacturing 97

Content Marketing Institute

JULY 6, 2018

As we begin to unveil our 2018 finalists in the coming weeks, we want to give you a closer look at last year’s honoree. Paolo’s team’s job was to mine for women’s stories – and women storytellers – to bring more balance to the content showing up in outdoor media. “It Who is rising to the challenge? Sign up for CMI’s daily newsletter.

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Content Marketing Marketing Content Retail 106

Content Marketing Institute

JUNE 15, 2018

Lifestyle storytelling. To incorporate more storytelling: Interview and spotlight extraordinary people who embody the kind of person your product helps your consumers become. Storytelling is very powerful, and most people want to see themselves as the hero in their own story. Stance-taking.

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Content Marketing Retail Storytelling Marketing 100

Content Marketing Institute

MARCH 30, 2018

Rohit’s done much of the work for you, offering up a “stealable idea” for each trend he shared in the 2018 edition of his best-selling book series Non-Obvious: How to Predict Trends and Win the Future. Grace Bonney (@designsponge) March 15, 2018. Non-Obvious trend: Back-storytelling. Non-Obvious trend: Brand stand.

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Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

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Brand Banking IT Entertainment 100

Content Marketing Institute

OCTOBER 5, 2018

A post shared by Cre8ive (@cre8ivemarketing) on Jul 12, 2018 at 4:11am PDT. A post shared by Applebee’s Grill & Bar (@applebees) on Jul 9, 2018 at 3:29pm PDT. It’s all about innovative storytelling. Get thinking about how you could use these. Set up the stickers on Instagram. What do you think?

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Storytelling Engagement Brand Promotion 99

Content Marketing Institute

APRIL 6, 2018

Storytelling is often done in silos at the business unit or market level. HANDPICKED RELATED CONTENT: Is Your Marketing Ready for 2018? Next, you need to create naming logic across your portfolio to drive understanding and clarity. Portfolio thread. In a transparent, digital world, evolved companies can’t isolate its piece.

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Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

DECEMBER 25, 2017

We started the year interviewing virtual-reality expert Sarah Hill, CEO and chief storyteller for StoryUP, the article titled Immersive Content. HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Make sure you don’t miss any of the no-way moments in 2018. 60+ Predictions.

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Recruitment Manufacturing Social Media Creativity 92

Moz

OCTOBER 23, 2018

However, they are still being used daily and gaining amazing placements and links for their creators — and the data shows, they are already more popular in 2018 than they were in 2013. Although they were the best format for generating links, popular publications aren’t using them as often as they used to, as evidenced in this research.

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Brand Awareness Content Creator Agency Creativity 56

Neil Patel

JANUARY 12, 2021

So, when Google announced its decision to start phasing out Google Plus due to low usage in 2018, it made sense. Use storytelling techniques in your captions to touch on pain points and bring in sales. Google discovered a glitch that allowed third-party apps to access the private information of 500,000 Google Plus users.

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Social Media Brand Awareness Promotion Sales 111

Content Marketing Institute

JULY 11, 2018

According to Deloitte’s 2018 Retail, Wholesale and Distribution Outlook , U.S. retailers stand to benefit from a robust economic outlook and confident spending throughout 2018 thanks to a strong labor market, low unemployment rate, healthy stock market, and rising rate of disposable personal income. joderama Click To Tweet.

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Retail Content Education Content Marketing 84

Content Marketing Institute

JULY 26, 2018

In his closing keynote talk at the 2018 Intelligent Content Conference, and in our subsequent interview, animator Andrew encouraged marketing professionals to do what the teams at Pixar do: Build a culture of creativity. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. Storytelling tips. I loved that saying.

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Creativity Storytelling Construction Projects 61

Content Marketing Institute

DECEMBER 20, 2017

After you put away the champagne flutes and flip the calendar to 2018, what will you set your sights on to take your marketing to the next level in the new year? What’s new for 2018 is that you need to make smarter use of images and video. Here’s to a 2018 that’s uncomfortable in all the best ways! What has 2017 taught you?

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Content Marketing Institute

FEBRUARY 28, 2018

HANDPICKED RELATED CONTENT: Video Storytelling Secrets From an Award-Winning Series. Here’s an excerpt from Lisa’s talk: Get inspired and get practical advice on how to create brand videos that garner an engaged following and much more at Content Marketing World 2018, Sept. Yes, toasting the barrels. It’s a thing.

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Content Marketing IT Marketing Content 105

Neil Patel

APRIL 5, 2021

IHOb pic.twitter.com/evSxKV3QmT — IHOP (@IHOP) June 4, 2018. It’s also important to harness your social media marketing tactics across all channels, appeal to your audience’s emotions, leverage storytelling , and showcase your products in action are great ways to create food advertisements that stand out.

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Food Advertising Ads Creativity 83

Content Marketing Institute

JANUARY 9, 2018

Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Simon and his colleagues recommend considering the following factors when casting real people (not influencers) in any factual video-based storytelling: Look at authenticity, not reach.

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Storytelling Script Food Agency 104

Content Marketing Institute

DECEMBER 22, 2017

HANDPICKED RELATED CONTENT: Are You Ready for Content Marketing in 2018? Create fantastic experiences throughout any content and storytelling you create. @Disney is going to make a purchase before the end of the year, predicts @robert_rose. ThisOldMarketing Click To Tweet. 60+ Predictions. JP: Nothing ever dies.

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Marketing Content Creator Advertising Content Creation 83

Content Marketing Institute

OCTOBER 2, 2018

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

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Storytelling Pharmaceutical Brand Prose 94

Content Marketing Institute

DECEMBER 27, 2017

Ready or not, 2018 is on its way. They can help you tackle your usual tasks with less effort, so you can conserve your time and energy to prepare for whatever surprises 2018 might bring. Make plans today to attend Content Marketing World 2018 in September. First and foremost – follow the framework.

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ProBlogger

DECEMBER 11, 2017

That will keep you in the loop in terms of our new content, but also some of the new things we’ve got coming for 2018. It one day may go away but I can’t see it going away in 2018, 2019, 2020. We’ll do an episode in 2018 with more detail on these tools and talk a little bit about the actual features of them, but we came down on Drip.

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ProBlogger

DECEMBER 4, 2017

“I’m going to start a blog in 2018.” We want to really see in 2018 be the year that thousands of new blogs get started. Before you go run off and do your recording, we want to have some consistency between the storytelling. It seems that many people make this their New Year’s resolution.

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Content Marketing Institute

JUNE 22, 2018

You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. and host of the Travel, Tourism, and Hospitality Lab at Content Marketing World 2018 , travel is one of the only industries where the place you do business matters just as much as the business you do.

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Hospitality Storytelling Content Content Marketing 97

Content Marketing Institute

JULY 20, 2018

Editor’s note: Evan Parker is a finalist for 2018 Content Marketer of the Year. In March 2018, Evan flipped the switch on a long-awaited NASCAR content studio built for digital and social distribution. The department is on pace to eclipse those numbers in 2018. Enterprise content marketing is an exercise in collaboration.

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Storytelling Entertainment Social Media Collaboration 57

Neil Patel

OCTOBER 7, 2020

Provides A New Form of Storytelling. 3D photos offer new ways to connect with your customers by opening up a new channel of creative storytelling. We’re… Posted by Wayfair on Tuesday, February 20, 2018. With fewer opportunities to wow your audience, you need ways to stand out, such as 3D photos.

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Storytelling Advertising Concept Creativity 125

Content Marketing Institute

FEBRUARY 6, 2019

And, when it comes to strategy-driven initiatives like brand-wide storytelling , even small communication breakdowns can lead to big problems – duplicated efforts, inconsistent or conflicted messaging, wasted budget, or worse, lower marketing ROI for the business. 55% of enterprise marketers may have been using #ABM at beginning of 2019.

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Buffer

OCTOBER 30, 2023

I started as a content marketing consultant, leaving behind my nine-to-five corporate engineering job in 2018. Or, when I think of creating resonance-first content and storytelling, I think about Jay Acunzo. While I enjoyed my stint as an engineer at a big corporation, I soon realized it wasn’t for me.

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Content Creation Social Media Consulting Script 113

Content Marketing Institute

DECEMBER 28, 2018

To underscore the point, he gave examples of storytellers known for their authenticity who nevertheless struggled to earn an audience when they switched genres or formats. The reason they struggled, Robert wrote, comes down to this: “If your audience doesn’t believe in the storyteller, the story itself won’t matter.”. Click to enlarge.

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Content Marketing Marketing Storytelling Editorial 92

ProBlogger

JUNE 15, 2022

You can’t do this with every piece of content but in the right context storytelling can really lift your content. If you need some help with storytelling, here’s 14 Types of Stories You Can Tell on Your Blog. This post was orginally published on April 11, 2018 and updated June 16, 2022. Include Stories.

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Content Marketing Institute

DECEMBER 11, 2018

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

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