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What is Programmatic Buying For PPC?

Neil Patel

billion in 2019. Fifty-four percent of agencies purchased more than 41 percent of their video inventory through programmatic advertising, compared to only 50 percent in 2019. Yet, these numbers don’t matter if you aren’t generating conversions and increasing sales. One relevant example is programmatic advertising.

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How to Sell Products on TikTok

Neil Patel

These new customers have real buying power—–combined, they influence more than $350 billion in annual sales in the US. How to Set up an Account in TikTok That Will Drive Sales. You can also promote discount codes or sales in your TikTok bio. iamfabianbern) November 14, 2019. How to Sell Products on TikTok.

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5 Mobile Content Marketing Strategies for 2023

Shorthand Content Marketing

Pew Research discovered in 2019 that 20% of American adults are smartphone-only internet users , meaning mobile devices are their only source of access to the internet. What this means for your marketing is that you must focus your content around the mobile and tablet user, rather than the desktop. What is Mobile Content Marketing?

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How to Answer 25 FAQs on Content Marketing

Content Marketing Institute

We just wrote about 99 benefits of content marketing. Among the benefits – shorter sales cycle (no. HANDPICKED RELATED CONTENT: 9 Stats That Will Make You Want to Invest in Content Marketing. HANDPICKED RELATED CONTENT: How to Explain Content Marketing ROI to Win (or Keep) Buy-In. Mariya Bentz , MBM Agency.

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Is Blogging Dead? 7 New Ways to Grow a Content-Based Brand in 2022

Content Hacker

From influencers to small businesses to giant brands, business blogging is an essential way to grow trust, grow an audience, bring in traffic and leads, and even bring in more sales. A few months into using it, she noticed she recognized the author’s name as one of the parenting content creators she already follows on Instagram.

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Search Engine Rewind: What We Learned In 2022 and Where SEO Is Going in 2023

Neil Patel

Video content is performing well on platforms like TikTok and Instagram and in search itself. Marketers pointed to video as the number one format in their content strategy. Over 80 percent of marketers point to video as a significant source of increased traffic and sales. Is it email? Social media? Online maps?

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All of Funnel (AoFu): A New Content Marketing Framework for Creating Revenue Boosting Blogs

Content Hacker

Great content can help generate inbound leads, build relationships with your customers, and drive sales. But for many businesses, their content just fails to produce all the good results they read about online. Perhaps you, too, aren’t seeing great results from your blog posts and overall content marketing campaigns.