Content Marketing Institute

JANUARY 8, 2019

They can complement text to make a more convincing case, or they can replace text for a quicker impact. HANDPICKED RELATED CONTENT: 2 Things to Know About Visual Content Strategy in 2019. They create an opportunity for creative storytelling. Use icons to replace or reinforce text. Click To Tweet.

Landing Page 104

Landing Page Storytelling Text Communication 104

The Creative Penn

FEBRUARY 24, 2023

After many years of people saying, “AI can never be creative, AI could never write fiction (i.e. How can we use the tools to achieve our creative purpose in an ethical manner, and understand that we need to curate, edit, and take responsibility for any usage? Because yes, we’ve heard this all before. It is more nuanced than that.

Text 98

Text Creativity Publisher Publishing 98

Content Marketing Institute

FEBRUARY 5, 2019

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Brand 95

Brand Banking IT Entertainment 95

Content Marketing Institute

DECEMBER 19, 2018

This year, B2B and B2C brands elevated their creativity to inspiring levels. Intercontinental turns lifestyle experts into storytellers for its destinations ( February ). Using stories, interviews, galleries, and guides, Fold explores the process of creativity and showcases work from across the world. Let’s all rock our quirk.

Content Marketing 85

Content Marketing Government Marketing Food 85

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. The design and simple graphics are especially appropriate at communicating context without overwhelming adjacent text. Robert McKee and Thomas Gerace. “As

Content Marketing 86

Content Marketing Storytelling Marketing Content 86

Content Marketing Institute

OCTOBER 5, 2018

You may use emojis and hashtags in your Instagram post text, but you can amplify their impact if you incorporate them as stickers in your story. You start your conversation in a more creative way. It’s all about innovative storytelling. Sign up today for updates on the 2019 ContentTECH Summit. Use trending tools.

Storytelling 95

Storytelling Engagement Brand Promotion 95

Bramework

DECEMBER 21, 2023

One creative way to do this is to write a blog post all about your partnership from start to finish. One creative way to do find new talent would be to hand your blog off to your recruiter or human resource and do a highlight piece all about them. Each image should have the alt-text with your keywords filled out appropriately.

Blog 98

Blog Blogging Brand Awareness Search Engine Optimization 98