article thumbnail

Say No to the Rise of Internal Content Agencies – and Other 2019 Trends

Content Marketing Institute

What does this mean for 2019? Well, to put it into a weather forecast metaphor, we think 2019 should bring more of the same: mostly sunny skies with some sharp, cool headwinds. Contentmarketing in 2019 should bring mostly sunny skies with sharp, cool headwinds, says @Robert_Rose Click To Tweet. It’s perfectly OK to be confused.

Agency 86
article thumbnail

The How, When and Why of Writing Autofiction

Jane Friedman

For example, the protagonist may also be a writer so the story may explore the role of writing in the character’s life and may include elements of metafiction: writing about writing and storytelling. Recalling that time, the warp and weft of family life, and the role of discovery in creativity inspired an entire novel.

Writing 97
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

These 7 Visual Tactics Can Boost Landing Page Conversions

Content Marketing Institute

HANDPICKED RELATED CONTENT: 2 Things to Know About Visual Content Strategy in 2019. They create an opportunity for creative storytelling. And, since stories can help conversions , landing pages are ripe for good storytelling. Custom illustrations on landing pages are ideal for engaging storytelling, says @sara_mcguire ?

article thumbnail

What It Means to Get Branded Content Right

Content Marketing Institute

Look at some hallmarks of the technique (when executed properly): They take an immersive, sensory-driven approach to storytelling: Branded content typically leverages multimedia formats like audio and video , which can enable deeper topical conversations and more emotionally resonant experiences than text and/or static images alone.

Brand 97
article thumbnail

How Voice-Activated Tech Will Change Content Marketing

Content Marketing Institute

LEGO recently debuted its Duplo Stories Skill – an interactive storytelling service for children ages 2 to 5 – to encourage them to use their imagination in a way that doesn’t require a huge collection of blocks or the manual dexterity they may not develop until they get older. Call-and-answer storytelling. Image source.

article thumbnail

Buyer’s Guide to the Best Content Marketing Books of 2018

Content Marketing Institute

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Together, they have written the first practical book about storytelling that offers step-by-step guidance that simplifies a complex process and topic.

article thumbnail

Learn From the Best: 8 Inspiring Content Marketing Examples

Content Marketing Institute

So it should come as no surprise that, as content marketers, we often approach the task of developing new ideas and initiatives by referencing, analyzing, and iterating on the creative experiences we know and love – standing on the shoulders of giants , so to speak. To download the 2019 e-book with all the great examples, click here.