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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

In 2020, it’s time to turn up the local SEO industry’s dial on conscious spending. In 2020, AmEx is placing special emphasis on shopping locally to help SMBs remain viable amid the challenges of the public health emergency. As of August 2020, 163,735 total U.S. Small Business Saturday’s date this year is November 28th.

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What is the Difference between Paid Search and Organic SEO?

ContentWriters

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page. You can also tweak ad copy, bids, and targeting at any time to test the impact.

SEO 105
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AI Content Generator – 23 Free & Paid Tools + Features & Tips

Backlinko

Over 90 copywriting templates : This includes templates for digital ad copy, eCommerce copy, and social media content. You’ll never lose that much-needed ad copy again!). I asked it for the specific dates of the 2020 World Series games, and the results were pretty inaccurate. What I like: The fact that Copy.ai

Content 67
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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

Why content is key in SEO in 2020. whether, for tracked keywords of interest, two or more ranking URLs are appearing at the same time (not necessarily on page one of the SERP). check your SEO visibility by landing page: if different URLs that rank for very similar keyword permutations, chances are there is a risk there.

Content 74
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The 5 Best PPC Companies of 2020

Neil Patel

KlientBoost — Best for PPC management + landing page design. Strong PPC campaigns go beyond excellent ad copy , design, and targeting. Which… is why it’s crucial to have well-designed landing pages optimized to convert visitors into leads or customers. Where you send your targeted traffic matters.

Agency 144
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Maximize Return During Tough Times Through Testing

Moz

Any predictions about what to expect in 2020 for marketers was no doubt lightyears off what we’re experiencing now. The reality is, every industry is being affected in different ways in 2020. We’ve measured positive results for clients in varying industries and in different platforms by changing aspects of the ads we ran.

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7 Key Strategies That You Must Learn From Apple’s Marketing

Neil Patel

The company has enjoyed almost unparalleled revenue growth from 2004 to 2020 — $8 billion to $2,274 billion. Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. Apple is one of those brands for me.

Retail 141