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Goodbye Third-Party Cookies, Hello Content Marketing

Contently

The company first announced the move in February 2020—only to postpone the implementation timeline every year since. In fact, if you’re already producing high-quality content , it could mean your team is about to get a chance to shine. Google has reportedly been rolling out this shift for years.

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How to Advertise on VOD Platforms

Neil Patel

With an ever-increasing number of consumers looking to e-commerce to replace their in-person shopping experiences, many advertisers are searching for innovative new ways to reach the surge of online shoppers. One such method is to advertise on VOD (video on demand) videos. Think of the pay-per-view digital content on Amazon.

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An Unconventional Facebook Ads Strategy for Authors

Jane Friedman

Today’s post is by book advertising consultant Matt Holmes ( @MatthewJHolmes1 ). From April 2020 through to November 2022, I ran Facebook Ads in a way that ticked all the boxes when it came to best practices. I tested everything—new audiences, new ad creative, higher daily budgets, different ad placements—but nothing worked.

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The 3 Best Analytics Companies of 2020

Neil Patel

However, coming up with great ideas – be that through content or ads – is only part of the story when it comes to driving results online. Experience with your channels – It’s no use to you if the analytics company you want to work with specializes in advertising analytics and you have a content-focused strategy.

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How to Target Millennials Through Paid Ads

Neil Patel

This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. Let’s look at who millennials are and how you can use that data to create targeted ads that will convince them to convert. However, these insights need to inform your paid ad strategy.

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Coke vs. Pepsi Ads: The Story Behind the Biggest Marketing Rivalry

ContentWriters

Coke vs. Pepsi ads, such as blind taste tests , have become classic ads that have spawned similar campaigns for other brands. In 1900, singer and actress Hilda Clark were featured in Coke’s ads (some of which were on tin trays – an early form of practical product promotion) as the 20th century began.

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The 8 Best CRO Companies of 2020

Neil Patel

There’s a reason why our co-founder Neil Patel’s marketing content is ranked so high on google for any term you can think of. So if you’re looking for the combination of highly-ranked content that will bring you much more organic traffic…. Many businesses hire a FB ad manager and a copywriter for the landing page.