Shorthand Content Marketing

JANUARY 5, 2023

The book teaches the three stages of customer relationships, how to develop a sales funnel, and how to create email marketing campaigns that result in business growth and brand awareness. Marketing Made Simple is another useful toolkit to take your digital marketing and your business to the next level.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

ContentWriters

OCTOBER 27, 2022

Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC). It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. The biggest player in SEM is Google, which currently dominates the search market capturing more than 83 percent of search traffic.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Fat Joe

AUGUST 9, 2023

Help a Reporter Out (HARO) is an amazing tool for digital PR. It can help you get high-quality backlinks , build brand awareness , and establish thought leadership. Benefits Of Using HARO For SEO And Marketing HARO is an invaluable tool for digital marketing and SEO. Not only do you get a quality backlink.

Agency 52

Agency Keywords Brand Awareness SEO 52

Intergrowth

MARCH 5, 2023

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. Want to learn more about digital marketing strategies? And the list of buzzwords grows every year.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Bramework

OCTOBER 19, 2023

Tip: Use the Bramework keyword analyzer to optimize your CTAs. #7: Use the Bramework blog builder to research your blog titles and understand keyword volume and competition. Add the ALT text, file name and description — and don’t be afraid to include your keywords there. What ways do you increase website conversions ?

Website 52

Website Landing Page Lead Generation Blog 52

Fat Joe

JULY 28, 2023

The world’s second most visited website is YouTube : Image Source If your clients haven’t added video to their marketing mix, they’re missing out. It’s one of the best ways to connect with audiences and drive brand awareness. It’s word of mouth Marketing’s new bestie. Dollar Shave Club is a great example.

Agency 52

Agency SEO Script Brand Awareness 52

Neil Patel

APRIL 22, 2021

In summary, programmatic buying lets advertisers identify their target market through behavioral insights rather than just keywords, bid on those users, and deliver the ad in the blink of an eye. billion in 2020 and is expected to reach 155 billion in 2021. Here’s to hoping website users will click the ad and convert!

Advertising 117

Advertising Agency Ads Brand Awareness 117

Moz

SEPTEMBER 7, 2020

On May 6, 2020, there is a dramatic fall in impressions and clicks, but what is really important to focus on is the steep drop in the number of ranking keywords. The amount of ranking keywords is an important KPI, because it helps you determine if a site is steadily increasing its reach and content relevancy.

Keywords 69

Keywords Architecture SEO Brand Awareness 69

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). B2C brands with 400+ blog posts get 2.5x

Content Marketing 95

Content Marketing IT Search Engine Optimization Marketing 95

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Bramework

AUGUST 10, 2022

I highly recommend that you stick to a few social networks at first to build your brand. 16 Powerful Steps to Build Brand Awareness for Your Business. You want to be a brand that provides your audience value. This is a new approach to digital marketing that some businesses do not quite get yet.

Social Media 52

Social Media Sales Media Landing Page 52

Backlinko

APRIL 17, 2024

Despite applying all the right tactics and strategies, your website is not guaranteed to rank in the top 10 search engine results for your desired keywords. Bill Sebald , the founder of Greenlane Marketing, has nearly three decades of SEO experience under his belt. On their “ Do You Need an SEO? We don’t keep a sales pipeline either.

SEO 118

SEO Agency Collaboration Content Creation 118

Moz

MAY 21, 2020

We're happy to report that 2020's MozCon is on like Donkey Kong, and as you can tell from its brand-new name, the format this year is just a tad bit different. MozCon Virtual will take place from the comfort of your at-home office space across July 14 & 15, 2020. Additionally, we know that budgets are tight right now.

Digital Marketing 70

Digital Marketing Brand Awareness Consulting SEO 70

Moz

DECEMBER 7, 2020

Posted by desordi It would be downplaying it to say that 2020 has been a whirlwind of a year. Many digital marketing companies packed up their office spaces in February, and employees — from the C-Suite to entry-level — had to adopt a new working style many were not accustomed to. It comes with the job.

SEO 57

SEO Content Creation Digital Marketing Keywords 57

Neil Patel

FEBRUARY 19, 2021

This shift has made retail brands rethink their marketing and advertising strategies, allocating more of their budgets toward SEO and paid search campaigns. In 2020, advertisers spent almost $200 billion in paid search ads , with retail spending over $15 billion , and this number is expected to increase moving forward.

Social Media 145

Social Media Sales Media Retail 145

Buffer

DECEMBER 5, 2023

For example, Katelyn Bourgoin posted a timeless advice on X in 2020 and repeated it in 2021 , also on X. But if you aim to build brand awareness and expand your reach, your focus should be repurposing posts that went live more recently. Splainer does this as a part of its digital marketing strategy.

Long Form Content 127

Long Form Content Content Content Creation Social Media 127

Moz

JANUARY 12, 2021

Posted by RobOusbey Last November, Moz VP Product, Rob Ousbey, gave a presentation at Web Con 2020 on the evolution of SEO, and we're sharing it with you today! Before that, I was at Distilled, which is an international digital marketing agency, and I ran the Seattle office there for over a decade. This is fantastic.

SEO 59

SEO Keywords Brand Agency 59

Buffer

DECEMBER 5, 2023

For example, Katelyn Bourgoin posted a timeless advice on X in 2020 and repeated it in 2021 , also on X. But if you aim to build brand awareness and expand your reach, your focus should be repurposing posts that went live more recently. Splainer does this as a part of its digital marketing strategy.

Long Form Content 52

Long Form Content Content Content Creation Social Media 52