Moz

JUNE 23, 2020

9:00am – Keynote – Welcome to MozCon Virtual 2020 + State of the Industry. Connect and chat with like-minded marketers on a wide range of digital marketing topics! 12:55pm – Keynote – Moving Targets: Keywords in Crisis. Meyers, Marketing Scientist, Moz. 5:15pm – That's a wrap for MozCon Virtual 2020!

Consulting 74

Consulting Brand Awareness SEO Keywords 74

BKA Content

MARCH 20, 2024

Whether optimizing website content, writing blog posts or implementing targeted keywords, we have the expertise to improve your online presence and attract local clients. From keyword optimization to local directory listings, SmartSites works to get your business noticed by the right audience.

SEO 82

SEO Search Engine Optimization Digital Marketing Banking 82

Neil Patel

MARCH 30, 2021

Because we have over a billion keywords globally in Ubersuggest and we already have a questions section, I thought it would be fun to see what it would look like worldwide. In 2017 it was 13.41% and it went up to 14.52% in 2020. The big change though was “how” related keywords went up consistently each year.

SEO 145

SEO Keywords Agency Digital Marketing 145

Bramework

AUGUST 3, 2022

Using AI keyword research and analysis are core components of content marketing and blogging success. Today I will dive into the wonderful world of SEO keyword research, analysis and implementation. Why Keyword Research is Important. 55% of marketers say blog content creation is their top inbound marketing priority.

Keywords 52

Keywords Search Engine Optimization Blog Blogging 52

Neil Patel

SEPTEMBER 10, 2019

Before I get into it, just look at my search traffic from the term “digital marketing”. For example, I have so many pages on “keyword tools” and “keyword research” that Google doesn’t necessarily know which page to rank. To really do well, you have to get a bit more technical than most marketers are comfortable with.

SEO 111

SEO Medical Engineering Website 111

Neil Patel

DECEMBER 26, 2022

Product comparisons: A page that directly compares the specifications and features of two or more products (physical and digital) Content guide pages: Content pages that are typically part of a larger “hub” of data. The top three URLs for this query were how-to articles published in 2020 (1st and 2nd positions) and 2022 (3rd position).

Content 98

Content Keywords Publisher Publishing 98

Neil Patel

NOVEMBER 26, 2020

Luxury Marketing Trends. According to Statista , the global luxury goods market will increase from $285.1 billion in 2020 to $388 billion in 2025. All that’s to say: digital marketing must be a key part of a luxury brand’s strategy going forward. Luxury Brand Marketing Strategies. Next, define your goals.

Marketing 145

Marketing Digital Marketing Social Media Keywords 145

Article Writing

NOVEMBER 4, 2022

In the most basic terms, digital marketing and SEO can be boiled down to understanding user intent and then structuring your strategy to provide that as comprehensively as possible. Marketing is all about finding ways to show your product to potential clients in a way that convinces them to buy it. Long-Tail Keywords.

Landing Page 97

Landing Page Keywords SEO Digital Marketing 97

The Hoth

JANUARY 18, 2023

While search engine optimization is a popular topic amongst digital marketers , it’s less understood by C-suite executives and stakeholders. . SEO tactics are undoubtedly effective, with 61% of B2B marketers reporting that SEO (and the organic traffic it generates) drive more leads than any other marketing channel. .

SEO 104

SEO Education Digital Marketing Search Engine Optimization 104

BKA Content

MARCH 13, 2024

In a 2020 construction marketing survey, 53% of respondents planned to increase SEO marketing efforts, and 12% planned to decrease paid search ads. Keyword Research A keyword is a word or phrase that best defines a page’s content. Keyword research is critical to your digital marketing strategy.

Construction 52

Construction SEO Search Engine Optimization Keywords 52

Express Writers

APRIL 1, 2024

2020, the average blog post took 3 hours and 55 minutes to create. They can pull relevant and trending keywords to boost your website traffic using their data analytic training. About 72% of marketers say they saw increased engagement, 88% saw improved search engine ranking, and 51% saw greater brand loyalty.

Copywriter 89

Copywriter Copywriting Persuasion Food 89

Intergrowth

MARCH 30, 2023

One of our target readers is marketing specialists – the people who are writing blog articles, optimizing websites, and more every day. If we write quality content that helps them to grow as marketers, they are more likely to see us as an authority in digital marketing.

Content Marketing 104

Content Marketing Editorial Marketing Content 104

Shorthand Content Marketing

JANUARY 5, 2023

Marketing Made Simple is another useful toolkit to take your digital marketing and your business to the next level. 3) Marketing Rebellion by Mark Schaefer. It’s no secret that much of the marketing advice available out there doesn’t work. Content marketing is intrinsically tied to social media marketing.

Content Marketing 98

Content Marketing Marketing Content Social Media 98

ContentWriters

OCTOBER 27, 2022

Paid Search is also called search engine marketing (SEM) and pay-per-click (PPC). It utilizes paid advertising on search engines like Google where marketers bid for top-performing keywords. The biggest player in SEM is Google, which currently dominates the search market capturing more than 83 percent of search traffic.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

AUGUST 28, 2020

The main ones being: SEO-optimized content marketing Voice SEO Link building, Local SEO, and eCommerce SEO. You may need to: Rank your entire website or specific keywords higher Get more qualified traffic and leads, or Drive sales directly from organic search. But you realize Google isn’t ranking them for your target keywords.

Agency 144

Agency SEO Search Engine Optimization Projects 144

Neil Patel

MAY 4, 2021

Interest in influencer marketing has skyrocketed 90x since 2013. And I hesitate to pat myself on the back, but I’m recognized as an influencer in the digital marketing space. Digital marketing is a broad topic, and I didn’t get to the top by focusing solely on a broad keyword. Take my case for example.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Fat Joe

AUGUST 9, 2023

Benefits Of Using HARO For SEO And Marketing HARO is an invaluable tool for digital marketing and SEO. Noah Kain | SEO Consultant (@Noahs4Cents) July 19, 2020 You can add a “Featured In” section on your website showing the logos of the publications you have appeared in. Not only do you get a quality backlink.

Agency 52

Agency Keywords Brand Awareness SEO 52

Shorthand Content Marketing

OCTOBER 7, 2022

As of 2020, there are almost 2 billion websites online, all of which need content to get visitors to pay attention to them. . Every blog post that is added to their site adds to their digital marketing footprint. SEO writing means that you must incorporate specific keywords and semantic language into your website content. .

Copywriter 97

Copywriter Copywriting Writing Content 97

Fat Joe

AUGUST 18, 2023

Keyword A specific phrase users enter into search engines to find relevant information. Ranking The position of a web page in search engine results for a specific keyword. This can include keyword stuffing, using a private blog network (PBN) for link building, and other tactics. Inbound Marketing Inc.

SEO 52

SEO Search Engine Optimization Keywords Engineering 52

Fat Joe

APRIL 28, 2023

The update forced webmasters to improve the quality of their content , and avoid old-school keyword-spamming tactics used by content farms. Instead of forwarding users to sites containing keywords in search terms, the platform also took their intent of the search into account. SEO tools search volume Trends start on TikTok.

SEO 52

SEO IT Social Media Consulting 52

Fat Joe

MARCH 31, 2023

It happened when a web marketing agency saw an opportunity to provide services to help brands rank higher in search results for business-related keywords. Because Google and SEO arrived in the same year (1997), the marketing industry began associating them. In those early days, SEO was simplistic.

SEO 59

SEO Search Engine Optimization Agency Engineering 59

Shorthand Content Marketing

SEPTEMBER 23, 2022

For example, if I were trying to convince people to share more photos on Facebook to grow their online attention, I could share some recent Facebook usage statistics in 2020: 350 million photos are uploaded to Facebook every day. What Does Your Target Market Want? million photos are uploaded to Facebook per hour.

Persuasion 52

Persuasion Utilities Content Entertainment 52

Neil Patel

JANUARY 21, 2021

Created in May 2020 by Paul Davison and Rohan Seth, the app has caught the attention of venture capital firm Andreessen Horowitz and celebrities. For instance, like TikTok’s algorithm, you’ll likely discover a lot of digital marketing content if you follow me. ” Twitter also released Voice Tweets.

Social Media 138

Social Media Media Engagement Concept 138

Bramework

OCTOBER 19, 2023

Tip: Use the Bramework keyword analyzer to optimize your CTAs. #7: Use the Bramework blog builder to research your blog titles and understand keyword volume and competition. Add the ALT text, file name and description — and don’t be afraid to include your keywords there. We are here to help. Happy blogging!

Website 52

Website Landing Page Lead Generation Blog 52

BKA Content

JANUARY 30, 2023

However, in 2020, that need skyrocketed, and by 2021, demand for SEO rose to an all-time high. Today, even the more traditional businesses, with traditionally brick-and-mortar models, have gone digital, and they are looking for effective and cost-efficient ways to expand their reach online.

SEO 85

SEO Content Creation Search Engine Optimization Construction 85

Moz

OCTOBER 22, 2020

If you do happen to have a keyword rich business name, you will see an advantage there. So I'm not saying go out there and add a whole bunch of keywords to your business name on Google. You'll uncover even more SEO goodness in the MozCon 2020 video bundle. Don't do that.

Agency 83

Agency Utilities Keywords SEO 83

Moz

SEPTEMBER 24, 2020

To see more on machine learning from Britney and our other MozCon 2020 speakers, check out this year's video bundle. Get my MozCon 2020 video bundle. Today we are taking a sneak peek at what I spoke about at MozCon 2020 , where I made machine learning accessible to SEOs everywhere. Video Transcription. Hey, Moz fans.

SEO 52

SEO Keywords Concept Text 52

Quick Sprout

JULY 12, 2022

WebiMax is a digital marketing agency that specializes in reputation management for small businesses. NetReputation is considered one of the leading reputation management companies in the industry, even being recognized by Newsweek as the “World’s Leading Online Reputation Management Company” in both 2020 and 2021.

Management 139

Management Healthcare Medical Hospitality 139

Shorthand Content Marketing

JUNE 9, 2022

Or maybe someone in your company is already a decent writer, and you could spend some time training them up on SEO, keywords, and how to create content for a business blog. . Even in 2020, many businesses don’t rely on Google to find new customers. Your Main Customers are not Online.

Content Writer 52

Content Writer Writer Content Blog Writer 52

Neil Patel

JANUARY 27, 2021

But the thing about content marketing is – as with virtually everything digital – it’s constantly evolving and changing. Content Marketing: 2021 Current Trends. To operate on the assumption that what content marketing was it will always be is to fail at it. Not anymore. This will continue.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Moz

JULY 21, 2020

I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. But this year, something changed….

Agency 56

Agency Creative Director SEO Keywords 56

Moz

JULY 21, 2020

I know my own eyebrows leapt skyward when the data first came in from the Moz State of the Local SEO Industry 2020 Survey and I saw that, in a break with tradition, participants had placed user-to-business proximity at a lowly third place in terms of influencing Google local pack rankings. But this year, something changed….

Agency 56

Agency Creative Director SEO Keywords 56

Backlinko

JANUARY 8, 2024

million * 2020 333.2 On the next page, toggle “See trending subtopics first” on, and you get a collection of “cards” containing trending topics related to your keyword. Considering the predicted size of the podcasting industry is set to be over $100 billion by 2030, now is the perfect time to add it to your digital marketing portfolio.

Entertainment 109

Entertainment Advertising Utilities Ads 109

Intergrowth

MARCH 5, 2023

Although some of them sound silly, they describe processes, metrics, and strategies that digital marketers use. New words are introduced, others fall out of fashion, and it’s our job as marketers to keep up with them. Want to learn more about digital marketing strategies? And the list of buzzwords grows every year.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Neil Patel

DECEMBER 16, 2020

I’ve already covered the basics, including choosing a profitable affiliate marketing niche in a previous post. One of the tips I gave was to use Google’s Keyword Planner to identify in-demand keywords (and, therefore, possibly valuable products that are worth spending the money to advertise).

Marketing 134

Marketing Social Media Promotion Script 134

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Why content is key in SEO in 2020.

Content 74

Content Keywords Ad Copy SEO 74

Moz

SEPTEMBER 7, 2020

On May 6, 2020, there is a dramatic fall in impressions and clicks, but what is really important to focus on is the steep drop in the number of ranking keywords. The amount of ranking keywords is an important KPI, because it helps you determine if a site is steadily increasing its reach and content relevancy.

Keywords 69

Keywords Architecture SEO Brand Awareness 69