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People Round Up, Early March, 2024

Publishing Trends

Anita Okoye , formerly assistant editor at Marvel Comics , has joined Abrams ComicArts as editor. Yale University Press Director John Donatich will retire at the end of June 2025. In Agency News… Stephanie Winter has joined KO Media Management as literary agent. She was previously VP of sales at Callisto Media.

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13 Podcast Statistics You Need To Know

Backlinko

billion 2025* 38.36 Currently, investing in podcasts or podcast advertising is an excellent avenue for start-ups to bolster their brand growth. The IAB’s US Podcast Advertising Report states that 70% of ad revenue comes from podcasts that post bi-weekly or weekly episodes. billion 2024* 30.03 billion 2026* 49.03

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How to Make Money From OTT Platforms and Video on Demand

Neil Patel

As a result, you could monetize your brand faster and easier via VOD. VOD also works well for brands wanting to leverage sponsorship deals—more on these monetization methods in a moment. This is essential for brands that rely on live events in their business model. M onetizing OTT Advertising. Video Advertising Networks.

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How to Become an Email Copywriter in 7 Simple Steps (+ Tips)

Smart Blogger

Imagine being the storyteller, the conversationalist, the guide who gets to create engaging narratives that not only sell a product or service but also foster genuine connections between a brand and its audience. billion by 2025. Let’s say you’re an email copywriter for a skincare brand.

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10 In-Demand Freelance Jobs (& Where To Find Them) in 2023

Smart Blogger

Plus, astute companies and agencies understand the need for content writing, as it generates interest in their products and services. Or a brand copywriter if you have experience in branding. in 2025 and reach $217 million by 2030. You could be a B2B copywriter if you have a background in B2B sales.

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A Brief History of the $100 Billion SEO Industry

Fat Joe

SEO lets companies grow their businesses online on their terms, without the restrictions of traditional advertising or the lack of attribution from other marketing methods. It happened when a web marketing agency saw an opportunity to provide services to help brands rank higher in search results for business-related keywords.

SEO 59
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How to Improve Your Conversion Rate By 50% in One Day

Neil Patel

What goals should you be aiming for with your advertisement or content strategy? In PwC’s future of CX report where they surveyed 15,000 customers, they found that 1 in 3 would leave a brand they lover forever after only one bad experience. In order to hit target sales, you need to draw in audiences—and then convert them.

SEO 108