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PPC vs. Traditional Marketing for Law Firms: Should You Ditch the Billboards?

Blogtrepreneur

The courtroom of legal marketing has a new challenger in the ring: Pay-per-click (PPC) advertising. Traditional marketing offers undeniable reach, building brand awareness like a meticulously crafted opening statement. But should established firms trade familiar territory for this digital battlefield?

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100+ Digital Marketing Statistics to Help You Compete in 2023

Smart Blogger

Portent , 2022) By 2025, around 72.6% 93% of brands say they got new customers due to the videos posted on their social media accounts. Forbes , 2021) Podcast advertising makes up 3% of overall ad spend as opposed to 20% on video, 16% on social media, 14% on display, and 13% on search. of all clicks. Outerbox , 2023) 3.

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5 Hacks to Attract Gen-Z Consumers

Neil Patel

If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. Gen Z consumers are savvy buyers and can spot inauthentic advertising. percent of BNPL users by 2025: BNPL allows Gen Z access to greater flexibility (and little to no interest rates.)

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The Best Luxury Marketing Strategies

Neil Patel

That’s because luxury marketing strategies don’t follow the same rules as mass-market brands. SEO, PPC, even some social media sites can drive online sales for your luxury brand. Today, I’m going to show you exactly how to take your luxury brand online with the best luxury marketing strategies. Gucci, Rolex, Ferrari.

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People Round Up, Early March, 2024

Publishing Trends

Anita Okoye , formerly assistant editor at Marvel Comics , has joined Abrams ComicArts as editor. Yale University Press Director John Donatich will retire at the end of June 2025. Hachette Book Group has promoted Charlotte Morrison to senior advertising manager at Little, Brown. She was previously VP of sales at Callisto Media.

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13 Podcast Statistics You Need To Know

Backlinko

billion 2025* 38.36 Currently, investing in podcasts or podcast advertising is an excellent avenue for start-ups to bolster their brand growth. The IAB’s US Podcast Advertising Report states that 70% of ad revenue comes from podcasts that post bi-weekly or weekly episodes. billion 2024* 30.03 billion 2026* 49.03

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How to Translate Foot Traffic Into Digital Sales

Neil Patel

billion dollars by 2025, and your online business can benefit from this surge. Advertise Your Online Presence. Make sure they know about your website and social media presence by advertising your digital channels around the store. Advertise details on any outside signage and in your windows for passing foot traffic to see.

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