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People Round Up, Early March, 2024

Publishing Trends

In addition Robin Desser has been named Editorial Advisor, Carly Gorga is Chief Marketing Officer and Andrea Bachofen has the role of COO. At Bloomsbury Continuum , editorial director Robin Baird-Smith left the company after 24 years at the end of February. She was previously VP of sales at Callisto Media.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Learn their language.

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Is Thought Leadership Worth It? Your Questions Answered

Article Writing

Understandably, taking the leap of faith to promote your professional brand can be a little nerve-wracking. Could you give an overview of your involvement in the world of PropTech, and a bit about what you and the other Editorial Board members at Propmodo do? Those qualities are what you need to be a thought leader.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Learn their language.

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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

That means, for most brands, the mass transition to digital marketing from traditional advertising is inevitable. 78% of brands that were the most successful with content in the past year have a content marketing strategy. 75% of brands say the most efficient content marketing tactic they use is search engine optimization.