article thumbnail

What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer

I spoke to leading B2B content marketers (an in-house content director, agency owners, top freelancers, and thought leaders) to find out what they think B2B brands can do to create good content in 2024. " Short thinks brands need to spend more time and resources understanding their audience. Interview them. Learn their language.

Content 123
article thumbnail

5 Hacks to Attract Gen-Z Consumers

Neil Patel

If you want to sell to this unique generation, your company needs to learn who they are and how they interact with brands in your industry. percent of BNPL users by 2025: BNPL allows Gen Z access to greater flexibility (and little to no interest rates.) Take Steps to Make Your Brand Trustworthy and Authentic.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

People Round Up, Early March, 2024

Publishing Trends

Anita Okoye , formerly assistant editor at Marvel Comics , has joined Abrams ComicArts as editor. Yale University Press Director John Donatich will retire at the end of June 2025. Megan Westbrook has been promoted to project manager at Crown. DULY NOTED The Jerusalem International Book Forum has postponed their event until 2025.

article thumbnail

Is Thought Leadership Worth It? Your Questions Answered

Article Writing

Understandably, taking the leap of faith to promote your professional brand can be a little nerve-wracking. Recently, John Jones released his Real Estate 2025 Plan that envisions facilitating the creation of new and innovative micro-communities in the urban core tied around shared interests and/or cultural commonalities.

IT 72
article thumbnail

Find a Lucrative Writing Niche Using the Cow-Farts Method

Make a Living Writing

That’s right, the world’s sixth-largest food brand, creator of Cocoa Puffs cereal, for goodness sakes, is creating extensive content about sustainable farming practices. Ad I’m on their shortlist for their next content projects!). Maybe I’m zeroing in on a writing niche! Who paid for that sponsorship?

Writing 106
article thumbnail

10+ Email Marketing Strategy Tips to Elevate Your Campaigns

Smart Blogger

And by 2025, that number will grow to an estimated 4.6 Statista also projects the number of emails sent daily to increase from 269 billion in 2017 to 376 billion by 2025. For example, you can show introductory brand messaging to new subscribers while running customized sales offers to established customers. Crazy, right?

article thumbnail

13 Podcast Statistics You Need To Know

Backlinko

There are over 464 million podcast listeners worldwide , which is projected to reach 504.9 Turns out, it’s an over 23 billion dollar industry as of 2023 , but this growth is projected to increase to over 100 billion before 2030. Here’s a detailed table: * Projected figures Year Size of Podcast Industry Market ($) 2023 23.56