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People Round Up, Early March, 2024

Publishing Trends

In addition Robin Desser has been named Editorial Advisor, Carly Gorga is Chief Marketing Officer and Andrea Bachofen has the role of COO. At Bloomsbury Continuum , editorial director Robin Baird-Smith left the company after 24 years at the end of February. Sam Priddy will serve as publisher.

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer

" Her favorite example of a B2B brand putting this mantra into practice is the payments infrastructure provider Paddle and their content marketing project Paddle Studios.  "  She likes the "Grow and Tell" podcast by the B2B sales, onboarding, and renewals workspace provider Dock.

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Is Thought Leadership Worth It? Your Questions Answered

Article Writing

Could you give an overview of your involvement in the world of PropTech, and a bit about what you and the other Editorial Board members at Propmodo do? By speaking on a personal level rather than gimmicky sales talk, you can connect with your audience and earn their trust in your brand as an industry leader. .

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What is Good B2B Content? Content Leaders on 9 Must-Haves for Standing Out From the B2B Crowd

Buffer

" Her favorite example of a B2B brand putting this mantra into practice is the payments infrastructure provider Paddle and their content marketing project Paddle Studios.  "  She likes the Grow and Tell podcast by the B2B sales, onboarding, and renewals workspace provider Dock. Identify what keeps them up at night."

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100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

When it comes to generating sales, 70% said SEO gives them better results than PPC (pay-per-click). When it comes to sales funnels, 69% of content is created for the top of the funnel. By the year 2025, 80% of B2B sales interactions will occur via digital channels. There will be 6 billion daily email users by 2025.