How to Sell Like Apple: The Outrageous Power of a Miniature Story
Enchanting Marketing
MAY 20, 2024
Have you ever been engrossed in a book? So engrossed that you couldn’t put it down? You didn’t notice what was happening around you. You didn’t hear your phone ringing. You let your coffee go cold. That’s because you were living the story; you had become part of it. It’s not the same when you read sales copy, eh? You read how fantastic a product is.
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