Trending Articles

article thumbnail

12 Best Customer Feedback Tools (2024 Pros & Cons)

Blogging Wizard

Looking for the best customer feedback tools on the market? You’re in the right place. I tested out all the leading tools for collecting user feedback and made a shortlist.

Marketing 194
article thumbnail

How to Write Compelling Inner Conflict

Jane Friedman

Photo by Alex Vámos on Unsplash Today’s post is by Angela Ackerman, co-author of the new second edition of The Emotion Amplifier Thesaurus: A Writer’s Guide to Character Stress and Volatility. Readers connect with characters who are true-to-life, so as we build our story’s cast, we want to ensure they think and behave as real people do. This is especially important when it comes to inner conflict as readers are exposed to a character’s personal struggles and insecurities.

Writing 94
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

In a world of AI-generated marketing, where’s the Creative Director?

Nick Ursborne

As a budding young copywriter in the early 1980s, I worked with an art director as my partner, and our work was overseen by the agency’s creative director. Creative directors were at the top of the pile in Creative Departments. They were the best of the best, and inspired the work of everyone. They shaped the overall creative output of the agency. They also used their experience and judgement to decide whether any particular piece of work was good enough.

article thumbnail

Goodbye Third-Party Cookies, Hello Content Marketing

Contently

We get it: Articles about the death of third-party cookies feel a little like a Boy Who Cried Wolf situation. Google has reportedly been rolling out this shift for years. The company first announced the move in February 2020—only to postpone the implementation timeline every year since. According to Forrester, in 2023, more than half of global marketers thought the whole thing was a bluff.

article thumbnail

How to Leverage Behavioral Science Insights for Direct Mail Success

Speaker: Neal Boornazian, President and Nancy Harhut, Co-Founder and Chief Creative Officer - HBT Marketing

Direct mail has consistently remained a powerful tool in the marketer's arsenal, but in an age of digital dominance, its effectiveness hinges on the strategic integration of behavioral science. 💡 When you incorporate powerful behavioral science principles into your direct mail marketing strategies, you can prompt the hardwired decision-making shortcuts your audience relies on — and that automatically unlocks new avenues for engagement, conversion, and brand loyalty.

article thumbnail

Time To Evolve Your Social Media Strategy for 2024

Content Marketing Institute

The TikTok “ban” grabs the headlines. But TikTok’s impact on other social media algorithms has a bigger impact for marketers. Is your content and marketing strategy ready?

article thumbnail

43 Top Blogging Statistics For 2024 (Latest Facts And Trends)

Blogging Wizard

Curious about a few blogging statistics, such as how many blogs exist in the world and how many words you need in order to write the perfect blog post? Blogging.

Blog 161

More Trending

article thumbnail

How to Craft an Effective Local SEO Content Strategy

Contently

My partner and I have a sacred weekend ritual: Pizza Fridays. A few weeks ago, we found ourselves in Minneapolis, a city neither of us know well, for the occasion. Naturally, we turned to our go-to expert on all things local and delicious: Google. A quick search for “best pizza near me” yielded several promising prospects, and we selected one for our weekly fix.

SEO 97
article thumbnail

Steal Our SEO Report Template (Inspired by SEO Experts)

Ahrefs

Look at their SEO reports. I’ve seen many SEO reports from consultants, in-house teams, and agencies. I discussed them with SEO experts from our Ahrefs Insider community.

SEO 101
article thumbnail

5 Reasons You Should Consider Writing Your Memoir in Present Tense

Jane Friedman

Photo by Fallon Michael on Unsplash Today’s post is by author Gina DeMillo Wagner , author of Forces of Nature. Amazon • Bookshop When my memoir Forces of Nature was on submission with publishers, one editor said she loved the story, but couldn’t get past the fact that I had written it in present tense. In her mind, I’d broken a universal rule: Memoir is about the past and therefore should always be past tense.

Prose 89
article thumbnail

Top 5 Local Rank Tracker Tools (Tested & Reviewed)

Backlinko

Local rank trackers automate the process of tracking local search engine rankings. Allowing you to save time while getting more profound insights. For example, Stratedia , a marketing agency, improved its clients’ results after investing in Semrush Local, a suite of local SEO tools. This enabled Stratedia to strengthen its offerings, from listing management to improving clients’ local visibility.

Agency 82
article thumbnail

SME Relationships: Proven Solutions for Seamless Collaboration and Success

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

💢 Do you find yourself stuck in never-ending review cycles? Are you wondering if your Subject Matter Expert actually got that last review request? Are you having trouble trying to decipher impractical or conflicting feedback? 💢 If any of these scenarios sounds familiar, you may benefit from a crash course on managing SME relationships!

article thumbnail

3 Contextual Link-Building Strategies That Actually Work

Content Marketing Institute

Context matters in your content. Contextual links matter in your SEO strategy. Discover three strategies to acquire contextual links to boost your content in the eyes of Google and the linking sites’ audiences.

SEO 72
article thumbnail

'The "o" is for omni' and other things you should know about GPT-4o

Jasper

OpenAI recently announced its new omnimodel, GPT-4o. Let's talk more about what that means.

IT 105
article thumbnail

What Are Redirects? Types, SEO Impact, & More

Ahrefs

When you move to a new address in the US, you set up mail forwarding with the United States Postal Service (USPS).

SEO 108
article thumbnail

What Is the Best Ecommerce Platform for SEO in 2024?

BKA Content

What Is the Best Ecommerce Platform for SEO in 2024? For an ecommerce business, your website is the backbone of the company. Where brick-and-mortar stores have elements such as signage on the front of the store billboards to create visibility, ecommerce stores rely on marketing tactics like SEO for visibility. This is why using the right ecommerce platform is crucial to the success of the business.

SEO 73
article thumbnail

The Resurgence of Direct Mail as a Growth Marketing Strategy

Speaker: Jeff Tarran, COO, Gunderson Direct & Margaret Pepe, Executive Director of Product Management, U.S. Postal Service

Learn the secrets to direct mail success for growth marketers! Industry veterans Jeff Tarran and Margaret Pepe are here to delve into how direct mail has completely evolved in recent years, and has rightfully earned a seat at the table alongside the email and digital marketing plans of SMBs, enterprise companies, and agencies as they look into strategy for 2024 and beyond.

article thumbnail

Powerful Onomatopoeia Examples in 7 Different Types of Writing

Make a Living Writing

An onomatopoeia is much simpler than it sounds. It is a word that imitates a sound like whack or meow. So if you are trying to find a new way to make your words pop off the page, try incorporating more onomatopoeia examples into your work. This is not just for fiction and children’s book writers, onomatopoeia can be easily and effectively used in all kinds of writing.

Writing 69
article thumbnail

Tech Takes Over Marketing (But Not How You Think)

Content Marketing Institute

Are you spending too much on technology? A new study reveals marketing budgets are shrinking, yet spending on marketing tech is rising. But a big chunk of that tech goes unused. Solving that problem could boost your budget and ROI. Here’s how.

article thumbnail

How to deal with difficult clients: 9 tips to keep your cool

Freelance Union

This post is provided by our partner, HoneyBook. Book clients, sign contracts, manage projects, and get paid on HoneyBook, the leading clientflow management platform. Sign up today for 50% off your first year:  [link] If you are a business owner, you have likely encountered difficult or problematic clients. This applies regardless of how long you have been in business, or if you are a new entrepreneur.

article thumbnail

56 Google Search Statistics to Bookmark for 2024

Ahrefs

Each year we pick, vet, and categorize a list of up-to-date statistics to give you insights from trusted sources on Google search trends.

SEO 83
article thumbnail

Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

article thumbnail

What Part of Speech Is “And”?

Grammarly

Of the tens of thousands of words in the English language—estimates range upward from around 170,000—the word and is one of the most frequently used, beaten only by he , be , to , and of. That’s because and is an extremely useful word. It exists to make connections, linking words, thoughts, and sentences together. Work smarter with Grammarly The AI writing partner for anyone with work to do Get Grammarly What part of speech is it ?

Food 78
article thumbnail

Top 5 Local Rank Tracker Tools (Tested & Reviewed)

Backlinko

Local rank trackers automate the process of tracking local search engine rankings. Allowing you to save time while getting more profound insights. For example, Stratedia , a marketing agency, improved its clients’ results after investing in Semrush Local, a suite of local SEO tools. This enabled Stratedia to strengthen its offerings, from listing management to improving clients’ local visibility.

Agency 62
article thumbnail

Should You Travel During the Low Season?

Blogging From Paradise

As I watch a torrential and gusty downpour here in the mountains of Costa Rica I want to list the pros and cons of […]

Post 82
article thumbnail

Ready, Set, Run!

Freelance Union

This post is provided by our partner, MetroPlusHealth. Find affordable health plans for New Yorkers of all ages from  MetroPlusHealth. It may not be as trendy as Pilates or power yoga, but running is still a great aerobic workout to burn fat and reduce stress. Experts have long linked many health benefits to running. It helps increase HDL (good) cholesterol, helps with weight loss, builds strong bones, improves balance and coordination, lowers your risk for heart disease and diabe

article thumbnail

Is Training the Right Solution?

Speaker: Tim Buteyn

Let's set the scene: you’ve identified a critical performance gap in your organization and need to close that gap. A colleague suggests training, but you suspect there’s something going on that training can’t address. How can you determine if training is the right solution before you commit your budget and resources to a new training program? In this webinar, you will learn how to determine if training is the right solution using the Behavior Engineering Model.

article thumbnail

The Dos and Don’ts of Pitching Journalists To Get More From Your Owned Media

Content Marketing Institute

You spend a lot of resources on the content published on your brand’s site. Why not get a credibility boost and a wider audience for it? Put on your PR hat (or get with the PR team) and get pitching with these tips.

Media 69
article thumbnail

13 Writing Side Hustles To Earn An Extra $1,000

CopyBlogger

This post will introduce you to 13 excellent writing side hustles you can pursue to make an additional $1,000 to. Continue Reading The post 13 Writing Side Hustles To Earn An Extra $1,000 appeared first on Copyblogger.

Writing 69
article thumbnail

The 8 Best Content Optimization Tools To Use in 2024

BKA Content

The 8 Best Content Optimization Tools To Use in 2024 Digital marketing is an important part of your business strategy. Search engine optimization gives your company a way to rank higher on Google’s search results. Creating quality content and using smart strategies can help you connect with your ideal clients. Content optimization tools can make this process easier.

article thumbnail

Harnessing the Power of Flexibility in the Contemporary Workplace

Blogtrepreneur

The workplace is rapidly changing, making it essential for companies to be flexible. As more businesses adopt remote and hybrid work setups, adjusting management and operations to fit these changes is necessary. This change isn’t just about where we work but also about rethinking traditional job approaches. Exploring the Benefits of Flexible Work Schedules Flexible work schedules offer numerous advantages, including increased worker happiness and a noticeable decrease in burnout.

article thumbnail

Revitalizing Dry Content: A Lesson in Engagement

Speaker: Tim Buteyn, President of ThinkingKap Learning Solutions

We’ve all been there. You’ve been given a pile of dry content and asked to create a compelling eLearning course. You’re determined to create something more engaging than the same old course that learners quickly click through, but how do you take this “boring” content and create something relevant and engaging? Many instructional designers will say, “Boring in means boring out.

article thumbnail

Apple Apologizes for CRUSH Video Misstep

David Meerman Scott

Last week, just a few hours after its release, I wrote about Apple’s soul crushing, creator destroying video CRUSH , an ad released to launch the new iPad Pro. The next day, Apple apologized for its misstep.

Ads 57
article thumbnail

The 9 Best Marketing Automation Tools: Uses, Pros, and Cons

Jasper

The best marketing automation tools do more than save time—they help you scale your marketing efforts. Here are some of our favorites for expanding your reach.

article thumbnail

How to Do a Competitor Analysis in Semrush to Find SEO Ideas

The Hoth

Consistently coming up with outstanding content ideas and high-authority backlink opportunities is a tall task for anyone, even seasoned digital marketing experts. The good news is that in the SEO world, it’s perfectly acceptable to cheat off a classmate’s test. What we mean by that is you can analyze your competitors’ websites to find new SEO opportunities and improve the performance of your own site.

SEO 52
article thumbnail

2 Clever Ways to Successfully Drive Page 1 Google Traffic

Blogging From Paradise

I rank only a few page 1 posts on Google. Let’s get that out of the way.

Post 85
article thumbnail

Brain Fog HQ: Memory Enhancement Techniques for Professional Development

Speaker: Chester Santos – Author, International Keynote Speaker, Executive Coach, Corporate Trainer, Memory Expert, U.S. Memory Champion

In October, scientists discovered that 75% of patients who experienced brain fog had a lower quality of life at work than those who did not. At best, brain fog makes you slower and less efficient. At worst, your performance and cognitive functions are impaired, resulting in memory, management, and task completion problems. In this entertaining and interactive presentation, Chester Santos, "The International Man of Memory," will assist you in developing life-changing skills that will greatly enha