Neil Patel

JANUARY 19, 2022

Therefore, any digital-savvy business needs to use local search marketing to ensure that prospective customers find them first. What is local search marketing? How is it different from local SEO? What Is Local Search Marketing? When you introduce local paid ads to your strategy, you’re taking that a step further.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Content Writing

DECEMBER 20, 2022

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. While both play a big role in many digital marketing campaigns, their purpose is starkly different.

Copywriter 94

Copywriter Copywriting Electronics Writing 94

Grammarly

SEPTEMBER 18, 2023

In digital AI copywriting, it’s especially important to mention any SEO keywords you’re targeting specifically, or perhaps even ask the AI to suggest some for you. That makes it an effective digital marketing research tool, and cheaper than the premium alternatives. Your prompt can be as vague or detailed as you want.

Copywriter 95

Copywriter Copywriting Script Marketing Copy 95

Smart Blogger

MAY 26, 2023

With every project comes the opportunity to learn about different industries, consumer behaviors, and marketing strategies. And as digital marketing evolves, there are always new techniques, trends, and platforms to explore. SEO Knowledge : The ability to apply SEO principles in copywriting is key.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Smart Blogger

JULY 11, 2023

But wait, isn’t that what Search Engine Optimization (SEO) does? SEO is about climbing up the rankings organically , using quality content and backlinks to draw people in. SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Then Google posts those ads on SERPs.

Engineering 59

Engineering Landing Page Marketing Construction 59

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

DECEMBER 28, 2021

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. For example, I might write about how to maintain mental health as a remote digital marketer or how to help your remote team maintain their mental health. Identify New Niches.

Content 115

Content Entertainment Search Engine Optimization Digital Marketing 115

The Hoth

OCTOBER 20, 2022

Many businesses wander down the road of paid ads. The ad is displayed prominently in a Google search so more people are likely to see it when searching for specific products or services. What are The Different Types of PPC Marketing? Certain risks do come along with PPC like ad placement or a competitive keyword.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Backlinko

JUNE 2, 2023

Some of its most useful templates include video script outlines, blog idea outlines, photo post captions, and social media ad posts. The variety of templates on offer makes it a great choice for social media marketers and bloggers. When I was creating an ad with the Facebook Ad Primary Text template, I had to use three prompts.

Content 67

Content Landing Page Ad Copy Copy 67

Neil Patel

MARCH 10, 2023

And yet, for anyone that knows Amazon, a vendor manager might not be truly informed of what best for SEO on their own platform. They are not SEO specialists, but rather generalists, mainly concentrating on relationships, logistics, and profitability of accounts. I don’t want ever to give clients or teams bad advice.

Writing 72

Writing Electronics Utilities Keywords 72

Neil Patel

JUNE 29, 2021

In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. For example, let’s say your business is running a Facebook ad. They see your ad and pause to look for a second. Maybe they click the ad, fill out a form, and end up having a conversation with you. Determine Goals.

Lead Generation 132

Lead Generation Social Media Advertising Persuasion 132

Copywriter Collective

JANUARY 24, 2023

They can make a pretty standard ad copy sound so exciting. These include:- B2B or B2B copywriting , depending on the target audience Marketing copywriting for promoting products or services. These include opinion pieces and white papers Email copywriting and SEO copywriting for brand communication and visibility.

Copywriter 52

Copywriter Copywriting Creative Director Portfolio 52

The Hoth

FEBRUARY 2, 2023

The Difference Between Growing and Scaling a Business Formally defined, growing your business is when you increase your revenue by adding new resources , such as capital, team members, or technology. The only things that needed to be added were a team and a budget large enough to scale the business. Their solution?

Manufacturing 96

Manufacturing Consulting Construction Retail 96

Smart Blogger

JULY 31, 2023

is an AI-powered tool that shines at creating marketing content. From social media captions to ad copies, Copy.ai The real stand-out feature is the platform’s creativity, producing compelling copies that resonate with the audience. Ink For All Ink for All is an AI-powered writing tool built with SEO in mind.

Blog Writer 72

Blog Writer Writer Content Creation Long Form Content 72

Moz

NOVEMBER 2, 2020

In 2020, it’s time to turn up the local SEO industry’s dial on conscious spending. Today, I’m urging every business owner and marketer to consider dedicating space to a concerted educational campaign on the topic on their websites, social profiles, local business listings, reviews, and real-world interfaces. Twitter followers.

Marketing 71

Marketing Agency Education Food 71

Moz

SEPTEMBER 27, 2020

That’s what SEO is all about nowadays, right? Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news.

Content 74

Content Keywords Ad Copy SEO 74

ContentWriters

NOVEMBER 9, 2022

Ad campaigns. When it comes to testing B2B marketing efforts, the options and possibilities are endless. You can test different ad copy, call-to-action buttons, images, and more to see what drives the best results. If you work in SEO, you know that the world of Google rankings is always changing. Product pages.

Landing Page 98

Landing Page Copy Ad Copy Website 98

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. Ubersuggest We all know how important backlinks are for a solid SEO strategy. You can target these sites to get backlinks to your content.

Social Media 133

Social Media Keywords SEO Advertising 133

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. This could include keyword research for SEO copywriting or understanding your target audience’s pain points. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Smart Blogger

MAY 25, 2023

Picture this: an ad campaign filled with vivid images but no words, just silent messages. This scenario illustrates the essential role copywriting plays in marketing. 5 Essential Types of Copywriting You Should Know Copywriting comes in many shapes and sizes , each suited to different marketing strategies. Intriguing?

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Moz

AUGUST 27, 2020

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta.

Ads 64

Ads Ad Copy Keywords Agency 64

Neil Patel

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . But it’s not as easy as throwing ads up, seeing what sticks, and hoping people buy from you. PPC is an exciting type of digital marketing because you can quickly and directly evaluate your investment return.

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

MAY 14, 2021

Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? This could be anything from a blog post to a short ad.

Copywriter 143

Copywriter Copywriting Writing Script 143

Neil Patel

FEBRUARY 18, 2021

Ubersuggest is an all-in-one SEO tool that provides keyword analysis, competitive analysis, and SEO data. Most of the competitive analysis tools on this list focus on SEO, social, or paid ads. This one gives you a window into your competitor’s email marketing strategy. Price : Free. month to $399.95/month.

Keywords 145

Keywords Agency Social Media Ad Copy 145

Moz

MAY 2, 2019

Posted by DiTomaso Contrary to popular belief, SEO and PPC aren't at opposite ends of the spectrum. There are plenty of ways the two search disciplines can work together for benefits all around, especially when it comes to optimizing your Google Ads. We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta.

Ads 68

Ads Ad Copy Keywords Agency 68

Freelance Magic

OCTOBER 19, 2022

Whether you’re a freelance writer or a digital marketer, the market is competitive. But when you don’t have a freelance niche, you don’t have a choice – you’re doing SEO writing one day, and the next day, you’re writing a sales page. . For example, “I write ad copy for ed-tech brands.”. Finance and Fintech.

Freelance 130

Freelance Finance Landing Page Projects 130

Backlinko

AUGUST 16, 2023

If you’ve been shopping around for a new tool to help you with your SEO And PPC campaigns then you may have heard of SpyFu already. I’ll show you how to use them and discuss their benefits for your SEO and PPC efforts. SpyFu is a really popular SEO and PPC tool that uses web scraping technology to gather data.

Ad Copy 64

Ad Copy Keywords Projects Advertising 64

Content Hacker

JANUARY 10, 2024

AI Content Creation Tools: A Game Changer for Entrepreneurs If you’re looking to stay ahead in the competitive world of digital marketing, embracing AI-powered content creation could be your smartest move yet. And what about SEO? And personalization? Last but certainly not least is scalability. The result?

Content Creation 40

Content Creation Brand Content Proofreader 40

Moz

MAY 18, 2020

Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. Just about anyone can go online and learn SEO or PPC. This is more than enhancing our implementation of tactical SEO and PPC. This will make both writers’ and SEOs’ jobs easier.

Collaboration 71

Collaboration Content Agency Concept 71

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 90

Ad Copy Landing Page Social Media Keywords 90

Verblio

NOVEMBER 4, 2022

Jasper is probably the most well-known AI writing tool on the market. It also just raised $125M , so expect to see even more ads for it everywhere. My company, Verblio, is in the content creation business, and I’m a former writer turned content marketer. It’s the tech behind nearly every AI writing tool on the market today.).

Persuasion 52

Persuasion Writer Long Form Content Engagement 52

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. As a writer (or marketer ), you can use words that inspire lust to make almost anything intriguing. Power words can help with SEO too. Graphic, yes, but also true.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98