Melanie Saxton

MARCH 5, 2023

The training and studying became a solid foundation for book editing, ghostwriting, and providing copywriting services to businesses. My coursework encompassed: Social Media Websites Blogging Advertising Marketing Communications Digital Media Law and Ethics And even scriptwriting!

Digital Media 130

Digital Media Media Script Ad Copy 130

Neil Patel

NOVEMBER 30, 2020

The Importance of Good Writing Skills for PPC Ad Copy. Google and Bing both reward superior writing with higher quality scores , earning you increased visibility and decreased cost per ad. While lowered cost is always a good thing, the real importance of good writing skills for PPC ad copy is audience reach and interaction.

Ads 125

Ads Ad Copy Writing Copywriter 125

Neil Patel

SEPTEMBER 20, 2021

If you’ve been creating paid ad campaigns for a while, you’ve likely noticed how competitive online advertising has become. Businesses are spending more and more money on paid ad campaigns to attract a growing number of online users. It’s time to stop wasting money advertising to users who will never convert.

Ads 126

Ads Ad Copy Social Media Advertising 126

Neil Patel

AUGUST 3, 2021

Facebook Ad Library gives you free access to view any ad currently live on the Facebook ecosystem. With one of the largest advertising audiences on the internet at an estimated 2.74 billion people and a ridiculously competitive CPC of $0.43 , Facebook is one of the best places to advertise online. Are your ads enticing?

Ads 136

Ads Advertising Copy Insurance 136

Ashleyn Writes

FEBRUARY 16, 2022

In a quotable nutshell: “Advertising is what you pay for, publicity is what you pray for.”. WHAT IS ADVERTISING? Advertising is paid marketing placements. Think ads on any social media platform, paid placements, and some partnerships. You May Be Interested In: Facebook Ad Copy Tips to Get You Started with Words.

Media 147

Media Copy Advertising Creativity 147

Neil Patel

DECEMBER 14, 2020

Facebook is on track to make over $60 billion in revenue this year from advertising. How do you get them to click your Facebook ads? Many marketers who have tried Facebook ads, especially in their early days, decided that Facebook advertising doesn’t work. Then come back to this post for a deep dive into advertising.

Ads 144

Ads Landing Page Advertising Text 144

Neil Patel

JUNE 15, 2021

Since this monetary model is by no means novel, that means there’s a crowded space for these ads. Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve set your budget and ad parameters and are ready to go. Using simple and clear language is key.

Ads 142

Ads Landing Page Social Media Copy 142

Neil Patel

JUNE 23, 2021

Most ads are a waste of money. If you’re using paid advertising as part of your marketing campaign, you need to be creative and strategic. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Freelance Writing Jobs

JANUARY 22, 2023

PPC Ads PPC advertising, or Pay-Per-Click advertising, is a method of marketing in which companies promote an ad online and pay a fee each time a consumer clicks on the ad itself. The art of writing a solid PPC ad is an important skill to learn, even if you’re not currently planning to make use of a PPC campaign.

Writing Style 75

Writing Style Script Landing Page Writing 75

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 Advertisers can expect around 700% return on investment for all their efforts. 90% of consumers say that ads influence their purchase decisions. However, the tantalizing world of advertisements isn’t as straightforward as it seems.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. Convince the reader how you can solve the problem.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Smart Blogger

MAY 9, 2023

Mastering key copywriting skills can transform your writing from bland to brilliant, helping you create compelling content that captivates your audience. In a world where attention spans are shrinking, and competition is fierce, there’s no better time to sharpen your copywriting skills than now. Let’s dive in!

Copywriter 94

Copywriter Copywriting Persuasion Search Engine Optimization 94

Smart Blogger

MAY 25, 2023

Have you ever wondered, “What is copywriting, and how can I use it to create compelling content?” This article isn’t just about defining copywriting; it’s about showing you, yes you, how to turn ordinary words into extraordinary messages that captivate your audience. What is Copywriting? Intriguing?

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Neil Patel

MAY 14, 2021

Copywriting is hard. Whether you’re writing product descriptions or PPC ads , there’s a huge volume of work involved, and the repetitive nature of the tasks can drain your creativity. Could you give a machine a few instructions and let it generate engaging copy while you focused on more pressing tasks? I’ll give you an example.

Copywriter 143

Copywriter Copywriting Writing Script 143

Smart Blogger

FEBRUARY 11, 2023

Copywriting formulas are to copywriters what lightsabers are to Jedi knights. They can help you blast through even the most stubborn writer’s block and turn a “meh” piece of text into compelling copy that produces the desired results for your client. Use the FAB copywriting formula to show them. Let’s dive in.

Copywriter 100

Copywriter Copywriting Writing Sales Copy 100

Credible Content

SEPTEMBER 19, 2022

These days I’m reading multiple books on copywriting , especially on persuasive writing. One of the books I’m reading these days is The Adweek Copywriting Handbook written by Joseph Sugarman. Most of the excellent copywriting examples that Joseph Sugarman has used in the book are from his own campaigns. Keep people interested.

Copy 130

Copy Copywriter Copywriting Writing 130

Neil Patel

JANUARY 20, 2021

The network’s ad platform has cushioned the damage for those who’ve made the most of it. The advertiser count to date has surpassed 9 million. Wouldn’t we be better off focusing on Facebook ads ? But here’s the deal: You can just as easily spend a fortune on Facebook ads and see no return. Absolutely. Yes and yes.

Social Media 145

Social Media Persuasion Promotion Ads 145

Content Hacker

DECEMBER 15, 2022

That includes in the field of copywriting. AI is taking over marketing as a whole, and it’s especially coming after copywriting jobs – big time. The Copywriting AI Tool Here to Stay. Interesting, isn’t it, how hard AI copywriting tools have to work to become… safe? . It’s not a trend.

Copywriter 103

Copywriter Copywriting Writing Copy 103

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. A great way to start is with a conversion-based Facebook ad campaign. However, if you want to be successful, you need to know how to craft Facebook ads that convert.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. Why Should You Advertise on Snapchat? What if you don’t have $700 to blow on ads? With $759.04

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

APRIL 22, 2021

Copywriters know that people buy products emotionally, then justify the purchase with logic. Demian Farnworth shared a powerful copywriting formula for dominating social media platforms and captivating people’s minds: Identify a problem Agitate the problem Proffer a solution. It’s the wrong lead generation campaign.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Moz

NOVEMBER 8, 2020

Moving off the SERP, it’s helpful to know how nearly every advertisement we see is somehow targeted to us. If you are seeing an ad, there is a very good chance you fall into an audience segment that a brand has identified as a potential target. And that’s just on the SERP. Think about it as a giant megaphone broadcasting a message.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

APRIL 12, 2021

Rethink the Need for Advertising. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue. Choose your PPC network carefully; create a clean, well-written landing page with a clear call-to-action and make sure your ad copy and landing page are completely aligned.

Retail 141

Retail Marketing Landing Page Copy 141

Men With Pens

MAY 2, 2010

The ad copy on a box of CDs. Er, gotta add to that a good advertising, plus that we want readers to ACT (not literature). It is important to write good copy on our pages it’s attracts people and people will share the work to others. Everyday I take time to study copywriting skills. Look again.

Copy 52

Copy Freelance Copywriter Copywriting 52