The Ultimate Guide to Customer Acquisition: Examples, Tips, and Resources
Neil Patel
JUNE 29, 2021
In the digital marketing realm, this is often referred to as “CPA” or “ cost-per-acquisition.”. It applies across the board, whether you’re using paid advertising, organic reach, print, radio, TV, or anything else. Customer Acquisition Versus Lead Generation. This generally happens as a result of lead generation.
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