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What are the differences between Copywriting and Content writing?

Content Writing

Content writing is perhaps the driving force behind many successful digital marketing campaigns, including Search engine optimization (SEM), pay-per-click (PPC), advertising, and social media marketing campaigns. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy.

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Copywriting is more than just decorating your advertisements with words. SEO optimizes your website, social media amplifies your reach, and your website copy seals the deal.

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A/B Testing: Definition, How it Works, Examples & Tools

Neil Patel

It can be used to test everything from website copy to sales emails to search ads. A/B testing is a marketing strategy that pits two different versions of a website, ad, email, popup, or landing page against each other to see which is most effective. What is A/B Testing and Why Does it Matter?

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How to Create The Perfect Call-to-Action

Neil Patel

The user anticipates finding out that information when they plug their website URL into the box and click “show me my heat map.”. For example, if you’re a web traffic expert and your responsibility is to help your team drive targeted visitors to a website to increase lead generation , what do you think the first step should be?

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7 Key Strategies That You Must Learn From Apple’s Marketing

Neil Patel

Apple does what it does so well that there are whole websites out there devoted to nothing but Apple products and Apple marketing. Rethink the Need for Advertising. It’s tempting to drop lots of cash on PPC ads with Google or Facebook when you want to increase your sales revenue.

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Why Web Copy is More than Just Words | Men With Pens

Men With Pens

The ad copy on a box of CDs. Now imagine the web copy on your site. Not your blog; the part of your website that’s devoted to convincing your readers to buy your services. If you’re not telling your readers to go and look at that copy, it’s getting no more attention than the instructions on your toothpaste box.

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