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Who Needs a Marketplace Copywriter?

Melanie Saxton

Some of my interviewees need help with their marketing and communication efforts, such as press releases, newsletters, e-blasts, ad copy, blogging, web content, and scripting for videos. That’s part of the reason I’ve pursued a much later-in-life master’s degree in digital media.

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What Is CTR? And How You Can Improve It

Backlinko

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. It impacts your ad’s position and cost-per-click (CPC).

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5 Real Media Pitch Examples (w/ Tips) to Help Your PR Strategy

Ashleyn Writes

If you’re interested in securing podcast interviews, guest posts, or maybe even landing something bigger like a magazine opportunity or digital media feature from different media publications that are out there, keep reading. They painstakingly built & earned that audience. ” Media Pitch Example 2.

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LinkedIn Ad Best Practices: Comprehensive Guide

Neil Patel

I’ll also teach you how you can improve your advertising campaign over time, and create an effective social media strategy. Start By Knowing Your Target Audience There’s no denying that LinkedIn’s advertising platform provides you with incredibly powerful targeting capabilities. Then segment your audience.

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