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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. Step 2: Generating a Basic Framework Utilizing the AI’s capabilities, Emma requests a series of basic ad copy drafts that align with her findings.

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What is a Copywriter? The Ins (& Outs) of a Intriguing Profession

Smart Blogger

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. They are the wordsmiths who harness the power of language to attract, persuade, and retain audiences. They are strategists, understanding the nuances of the market and the target audience.

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What Is CTR? And How You Can Improve It

Backlinko

Your click-through rate (CTR) is one of the most important metrics to track if you’re running online ads or investing in SEO campaigns. If you don’t keep tabs on it, you might struggle to determine which content resonates the most with your audience. It impacts your ad’s position and cost-per-click (CPC).

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How to Copywrite With AI

Grammarly

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places. Just be sure to describe what kinds of keywords/hashtags you need and which audience you’re trying to appeal to.

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Marketing Funnel: The What, Why, & How (+ Key Stages)

Smart Blogger

The reasons are manifold: Guides Your Marketing Strategy : A well-defined funnel helps in tailoring your marketing efforts at different stages, ensuring that you’re reaching out to your audience in the most effective way. But it’s also crucial to actively engage with your target audience.

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10 Best AI Copywriting Tools in 2023: ChatGPT, Jasper, & More

Smart Blogger

With AI copywriting tools, you can create engaging blog posts , compelling ad copy , and catchy social media content , often with more efficiency than a human copywriter might deliver. Imagine you’re launching a new product, and you need to create compelling product descriptions and marketing copy.

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B2B vs B2C: The Key Differences, Strategies (& Tips) for 2023

Smart Blogger

Target Audience Characteristics B2B and B2C businesses don’t just differ in their direct customers; they also vary in target audience characteristics. B2C sales, on the other hand, are usually transactional and driven by impulsive decisions, hence the emphasis on persuasive and emotive advertising. Their focus?

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