What is Copywriting: A Basic Guide to Compelling Copy (+ Types)
Smart Blogger
MAY 25, 2023
In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. It’s a crafted blend of creativity, psychology, and market savvy that’s designed to catch your attention, engage your interest, and guide you towards a specific outcome.
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