Neil Patel

APRIL 7, 2021

You can also use the previous results of your evergreen ads to determine which topics or copy are more likely to attract your consumers. Unlike a seasonal campaign, this ad type may resonate with consumers encountering your brand for the first time. How to Select Topics for PPC Ads That Won’t Get Outdated.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

DECEMBER 14, 2020

This guide will walk you through the best practices for creating CPC ads that drive traffic to your website. Facebook’s other ad options are great for driving engagement and brand awareness, but ads driving users off-site are still the best option for direct response advertisers looking to make a sale. Typography.

Ads 144

Ads Landing Page Advertising Text 144

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

JANUARY 20, 2021

Many people use social media solely for brand awareness. These can increase the usability of your page as well as amplify your marketing efforts. If you’ve built a sizable following elsewhere, you can use these platforms to grow your Facebook page. Why You Need To Think About Declining Facebook Organic Reach.

Social Media 145

Social Media Persuasion Promotion Ads 145

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. The power of social media copywriting is vast, ranging from boosting your brand awareness, driving traffic to your website, and even skyrocketing sales with a single viral post.

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Neil Patel

MARCH 30, 2023

The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page. As with many kinds of online marketing, penning persuasive copy is essential.

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

AUGUST 5, 2021

However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. Link Your Snapchat Ads to the Correct Landing Page.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. This insight will help you address their specific needs in your copy.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

AUGUST 6, 2021

The top 16 percent spend upward of $20,000 per month, so yes, if you want to drive traffic to your store, you must invest in paid ads. While paid ads may cost you, they have several advantages that include: Drive hyper-targeted traffic. Boost brand awareness. Craft personalized ad copy.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

FEBRUARY 23, 2023

Reach measures how many individual users see content or a profile in their network feed; it’s the total of how many individual users get to see your ads in their home feed. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers.

Ads 104

Ads Advertising Text Social Media 104

The Hoth

JANUARY 31, 2023

2: It raises brand awareness This perk is especially useful for newer businesses eager to implant their names in the minds of potential customers. By using local Google Ads campaigns (formerly Google Adwords), your ads will appear at the very top of the search results, even above the organic results.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Neil Patel

APRIL 8, 2021

It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Then there are all the different ad formats to consider, making sure your images pass the text checker, writing the copy, getting final creative approval–and that’s all before you set up targeting inside the Ads Manager.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Moz

NOVEMBER 8, 2020

Let’s say you’re an account manager for a digital agency, and you have some great insight that you think could be helpful in driving some new ad copy testing for your biggest client. It encompasses everything from the first time that brand awareness is established to the potential purchase made by the customer.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

The Hoth

JANUARY 25, 2024

Not only do these platforms make paid ad campaigns on Google and Bing possible, but they also provide crucial metrics for tweaking, optimizing, and perfecting ad strategies. On the content creation side, you’ll primarily develop product and landing pages that are optimized for conversions. It’s because SEM ads cost money.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Backlinko

MAY 14, 2024

Like Gyubee, aim for differentiators that are relevant to your customers and defendable—aka not easily copied by competitors. Highlight them in these crucial areas: Website and marketing copy Social media bios and posts Product descriptions and packaging For example, Gyubee highlights its differentiators across various touchpoints.

Marketing 70

Marketing Social Media Keywords Engineering 70