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What is a Digital Marketing Strategy? Why Create One (& How)

Smart Blogger

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

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How to Build Paid Ad Campaigns Around Typos, Misspellings, and More

Neil Patel

Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. Paid ad campaigns.

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Local PPC: How to Optimize Your Ads So the People Come to You

The Hoth

That’s why a local PPC strategy is such an effective digital marketing tool for smaller companies and local businesses. Of course, local paid search campaigns are like any other digital marketing strategy in that they require intelligent tactics and proper optimization to find sustainable success.

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Marketing Funnel: The What, Why, & How (+ Key Stages)

Smart Blogger

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. But it’s also crucial to actively engage with your target audience.

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How to Create Stellar Niche Paid Ad Campaigns

Neil Patel

Restaurants, fashion brands, and tourism companies often use display ad campaigns to showcase their businesses. Paid ads like the ones you see on Google (see below) are ideal for text-focused businesses like writing services, digital marketing teams, law, and agencies. Create Your Paid Ad Campaign Copy.

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

It’s a crafted blend of creativity, psychology, and market savvy that’s designed to catch your attention, engage your interest, and guide you towards a specific outcome. It effectively communicates your brand’s personality, values, and promises to the audience, making it stand out in a sea of competition.

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Things To Know Before Buying PPC

The Hoth

Paid search marketing is one of the most commonly used types of PPC. Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. .