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What is a Digital Marketing Strategy? Why Create One (& How)

Smart Blogger

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Let’s dive in. What’s not?

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How to Build Paid Ad Campaigns Around Typos, Misspellings, and More

Neil Patel

While mistakes may be embarrassing and used well, they can also be a tool to shine the spotlight on your brand or product. 6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. Paid ad campaigns.

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How to Create Stellar Niche Paid Ad Campaigns

Neil Patel

There are a billion social media users, but your business may only be relevant for a few thousand. Instead, you need to find your “ideal” users and create stellar niche paid ad campaigns to convert them. Paid Media Vs. Owned Media Vs. Earned Media in Niche Markets. Here is an example of owned media.

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Marketing Funnel: The What, Why, & How (+ Key Stages)

Smart Blogger

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. Now, you might be wondering, how does this differ from a sales funnel ?

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Things To Know Before Buying PPC

The Hoth

Paid search marketing is one of the most commonly used types of PPC. Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. .

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

Social Media Copywriting Scrolling through your social feed and stopped by a compelling post? That’s social media copywriting. Social media copywriters are the wizards behind catchy tweets, compelling Facebook posts, riveting Instagram captions, and engaging LinkedIn updates. Why does their copy work?

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How to Choose The Right PPC Agency

Neil Patel

From social media to paid search, PPC is a smart way to see quick results. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Aside from data, smart agencies partner with leading search and social media platforms. Do you need help with design or ad copy as well?

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