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Marketing Funnel: The What, Why, & How (+ Key Stages)

Smart Blogger

Leverage Social Media In the digital era, consistent social media marketing reigns supreme in boosting brand awareness. Regular, consistent posting keeps your brand at the forefront of users’ minds, establishing a digital presence that’s both memorable and impactful. But don’t forget about the subject line.

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How to Build Paid Ad Campaigns Around Typos, Misspellings, and More

Neil Patel

Sometimes that involves leveraging mistakes in your paid ad campaigns, particularly your ad copy. Here are six ways you can use written mistakes to your advantage when engaging in paid advertising. If your brand made a mistake in a previous campaign, go all in and make a joke of the mistake in your next paid ad campaign.

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How to Use Customer Journey Mapping for PPC Campaigns

Neil Patel

A prospect might need multiple interactions with your brand before making a decision. By connecting these touchpoints to your PPC campaigns, you can keep them engaged, educate them to make a decision, and avoid losing the sale. The top of the funnel is the stage of awareness. Top of Funnel (TOFU) PPC Campaigns.

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How to Use Thought Leadership Marketing With Paid Ads

Neil Patel

A thought leader could work with a marketing team to churn out high-quality blog posts, educational videos, and social media content. Why Should You Use Thought Leadership Marketing in Your Paid Ads? Why Should You Use Thought Leadership Marketing in Your Paid Ads? Improve Brand Awareness and Exposure. Be Genuine.

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How to Adapt Your Writing Style for Different Content Formats

Freelance Writing Jobs

Informative, educational blog posts can help confused audiences realize there is a solution to their problems, or even help them to understand what their problem is in the first place. People go to blogs for education and answers, not for a sales pitch. After all, a video script isn’t going to be read by your audience.

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How Much Do Instagram Ads Cost?

Neil Patel

Your goals might be: increasing brand awareness educating your audience about your business converting more customers through sales, app downloads, or store visits. Ads targeting women tend to be more expensive due to the higher likelihood that they’ll engage with your content. Ad Quality and Relevance.

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A Deep Dive Into Facebook Ads: How to Create, Optimize, and Test Facebook Ads

Neil Patel

Users then see your ads in the sidebar on Facebook or in their newsfeed. This guide will walk you through the best practices for creating CPC ads that drive traffic to your website. You can also use retargeting ads to target users who have interacted with your page, or visited your website. Writing Successful Facebook Ad Copy.

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