Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights. AAAAAND WE'RE OFF!

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Neil Patel

OCTOBER 16, 2020

Instead, you can boost your brand awareness, get more leads, and increase sales – all at the same time! A Google AdWords consultant can improve the Quality Score for any campaigns by doing the following: Segmenting campaigns around smaller targeted ad groups to increase the relevance of ads. Who are your past clients?

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

AUGUST 25, 2020

82% of smartphone users turn to search engines to find businesses close to them. Do you need help with design or ad copy as well? Or raise brand awareness. Or drive traffic to help increase ad revenue. Perhaps it’s a suggestion to improve your ad copy or headline. Knowledge of local search.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

JANUARY 20, 2021

Many people use social media solely for brand awareness. This SEJ study was performed for two weeks on three Facebook pages – Search Engine Journal, Stunning and Interesting Facts, and Did You Know. Head to Ads Manager, then follow these steps from Facebook. Why You Need To Think About Declining Facebook Organic Reach.

Social Media 145

Social Media Persuasion Promotion Ads 145

Smart Blogger

MAY 25, 2023

SEO Copywriting Ever wondered how some web pages always seem to have a VIP pass to the top spots in Google search results? That’s SEO copywriting doing its magic. When done right, SEO copywriting doesn’t just sprinkle keywords here and there like a chef adding spices to a dish. Here’s an example.

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Credible Content

MAY 29, 2023

Here are five examples of where you can utilize copywriting fundamentals: Advertising Campaigns Whether it’s print ads, online banners, or social media ads, copywriting fundamentals play a crucial role in crafting compelling headlines, taglines, and ad copy that grab attention, communicate the key message, and prompt people to take action.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. Why Bother with Local PPC?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Smart Blogger

MAY 31, 2023

These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. It’s a roadmap to increase brand awareness, engage your target audience , and ultimately, convert visitors into loyal customers.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

The Hoth

JANUARY 25, 2024

If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. If you don’t have 3 to 6 months to spend working on an SEO strategy and all that comes with it (creating content, link-building, on-page, and technical optimizations) – search engine marketing (SEM) is the way to go.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Moz

NOVEMBER 8, 2020

Here are some of our responses to that question: I hope to gain a strong understanding of SEO and Google Ads, and to get hands-on experience to understand how both would be used in a work setting. Digital marketing concepts like understanding SEO basics can help make your presence known to potential customers, employers, and clients.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

OCTOBER 14, 2021

Pinterest has been described by the Social Media Examiner as a visual search engine. SEO for Pinterest. You have to use some SEO strategy to get your pins discovered by the eyes of your target audience. As with any SEO you use, make sure not to sound too “keywordy.” If it’s not searchable, then it won’t be found or seen.

Brand 145

Brand Social Media Marketing Keywords 145

Backlinko

MAY 14, 2024

Use Answer the Public , a free social listening tool, to identify phrases people use on search engines like Google and Bing. Search Engine Optimization (SEO) SEO is the process of optimizing your website to improve its search engine rankings. Let’s explore the different types of SEO.

Marketing 103

Marketing Social Media Keywords Engineering 103