Smart Blogger

MAY 31, 2023

These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. It’s a roadmap to increase brand awareness, engage your target audience , and ultimately, convert visitors into loyal customers.

Digital Marketing 79

Digital Marketing Marketing Brand Awareness Social Media 79

Backlinko

MAY 14, 2024

Search Engine Optimization (SEO) SEO is the process of optimizing your website to improve its search engine rankings. Let’s explore the different types of SEO. On-Page SEO On-page SEO is the practice of optimizing individual webpages to rank higher in search results. And attract more relevant traffic.

Marketing 104

Marketing Social Media Keywords Engineering 104

Smart Blogger

MAY 25, 2023

SEO Copywriting Ever wondered how some web pages always seem to have a VIP pass to the top spots in Google search results? That’s SEO copywriting doing its magic. When done right, SEO copywriting doesn’t just sprinkle keywords here and there like a chef adding spices to a dish. Here’s an example.

Copywriter 76

Copywriter Copywriting Copy Persuasion 76

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. You’re paying for the extra emphasis; while that’s great if your goals include engagement or generating leads and sales, it’s not so great for discovery and brand awareness.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Freelance Writing Jobs

JANUARY 22, 2023

It’s not a chore to write with SEO principles in mind if you consider the benefits of doing so. Not only can emails like this nudge undecided consumers further down the sales funnel, but they also help to generate more brand awareness too. Think of it as working with Google, not against them.

Writing Style 75

Writing Style Script Landing Page Writing 75

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights. AAAAAND WE'RE OFF!

Brand Awareness 59

Brand Awareness Ad Copy Keywords Brand 59

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights. AAAAAND WE'RE OFF!

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Moz

JULY 14, 2020

Sarah also laid out her thoughts on major SEO trends for 2020. Andy Crestodina — Thought Leadership and SEO: The 3 Key Elements and Search Ranking Strategies. Andy started off by walking us through the three key aspects of thought leadership: personal brand, taking a stand, and proving expert insights. AAAAAND WE'RE OFF!

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Credible Content

MAY 29, 2023

Here are five examples of where you can utilize copywriting fundamentals: Advertising Campaigns Whether it’s print ads, online banners, or social media ads, copywriting fundamentals play a crucial role in crafting compelling headlines, taglines, and ad copy that grab attention, communicate the key message, and prompt people to take action.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Neil Patel

AUGUST 6, 2021

Have Great SEO to Attract Organic Traffic. Paid ads are a great way to gain traction, especially for a new Ecommerce store. However, if you want to play the long game, you must invest in a robust SEO strategy. The main reason being SEO is one of the best ways to attract organic traffic. Learn SEO and Take a DIY Approach.

Landing Page 142

Landing Page Social Media Sales SEO 142

Neil Patel

OCTOBER 16, 2020

Instead, you can boost your brand awareness, get more leads, and increase sales – all at the same time! A Google AdWords consultant can improve the Quality Score for any campaigns by doing the following: Segmenting campaigns around smaller targeted ad groups to increase the relevance of ads.

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

AUGUST 25, 2020

Do you need help with design or ad copy as well? Or raise brand awareness. Or drive traffic to help increase ad revenue. Perhaps it’s a suggestion to improve your ad copy or headline. No two campaigns are alike, nor are two PPC agencies. So first, you have to understand what you’re looking for.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Neil Patel

OCTOBER 14, 2021

SEO for Pinterest. You have to use some SEO strategy to get your pins discovered by the eyes of your target audience. As with any SEO you use, make sure not to sound too “keywordy.” Optimize and still sound human by simply adding a strong keyword within the right context. Try this: “Our most popular pins from this week.

Brand 145

Brand Social Media Marketing Keywords 145

Neil Patel

JANUARY 20, 2021

Many people use social media solely for brand awareness. Your page will be less promotional which is what Facebook’s algorithm favors Personalize your ad copy for different segments of your audience. Head to Ads Manager, then follow these steps from Facebook. Organic reach is important for several reasons.

Social Media 145

Social Media Persuasion Promotion Ads 145

Moz

NOVEMBER 8, 2020

Here are some of our responses to that question: I hope to gain a strong understanding of SEO and Google Ads, and to get hands-on experience to understand how both would be used in a work setting. Digital marketing concepts like understanding SEO basics can help make your presence known to potential customers, employers, and clients.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64