Neil Patel

MARCH 15, 2021

Instagram is a fast-growing social media platform known for appealing visuals and high-quality photos shared by individuals and companies alike. Instagram ads are paid content that show up with organic content in newsfeeds and stories. How much do Instagram ads cost to run? Ad Quality and Relevance.

Ads 104

Ads Social Media Advertising Ad Copy 104

Neil Patel

APRIL 7, 2021

Thought leadership marketing is the practice of increasing your brand’s visibility by establishing yourself as an expert source of information. A thought leader could work with a marketing team to churn out high-quality blog posts, educational videos, and social media content. Improve Brand Awareness and Exposure.

Ads 116

Ads Marketing Brand Awareness Education 116

Neil Patel

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. Why should you use customer journey mapping for your paid ads?

Brand Awareness 113

Brand Awareness Ads Keywords Education 113

Smart Blogger

AUGUST 11, 2023

Facebook is one of the world’s largest social media platforms. It blends crafted content, targeted advertisements, audience interaction, and brand reputation management. What makes it such a lucrative platform for brands and businesses? Are you aiming for brand awareness , driving sales, or community building?

Marketing 66

Marketing Social Media Collaboration Brand Awareness 66

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. Here are some tips for writing ad copy that won’t become outdated.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

JANUARY 19, 2022

You’re providing a direct answer to a search query while also spreading brand awareness of your business, your expertise, and your ability to provide those services. When you introduce local paid ads to your strategy, you’re taking that a step further. What is local search marketing? How is it different from local SEO?

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Smart Blogger

JULY 6, 2023

From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. At its core, mobile marketing works by communicating with audiences through mobile devices, typically via apps, SMS, websites, or social media. It’s not just about sending text messages anymore.

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

Freelance Writing Jobs

JANUARY 22, 2023

Users will reach a landing page after clicking an email link or via Google, YouTube, or a social media platform. For products or services like this that require a consultative sales process, it’s prudent to try and answer any questions the user might have within your copy.

Writing Style 75

Writing Style Script Landing Page Writing 75

Neil Patel

AUGUST 25, 2020

But year after year, global ad spend across every major PPC channel is growing even higher. From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms. Source: Statistica. It’s happening because PPC works.

Agency 133

Agency Landing Page Digital Marketing Social Media 133

Neil Patel

AUGUST 3, 2021

Today I’m going to show you how you can use the Ad Library to make it even better and send the conversion rates of your Facebook ads soaring. What Is the Facebook Ad Library? Facebook Ad Library is a free, public database of every ad currently active on Facebook, Messenger, and Instagram. Are your ads enticing?

Ads 136

Ads Advertising Copy Insurance 136

Intergrowth

NOVEMBER 14, 2022

After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. PPC will be the primary investment question for many of you. Anticipate a 30-60 day ramp-up period with paid search ads. Pros and Cons of SEO. SEO is a long-term marketing investment.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

Neil Patel

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. It is influenced by your Ad targeting options and can also impact organic reach. Not any more. There are more than 3.5

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Social Media Persuasion Promotion Engagement 145

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 So if you want to use your Google ads account to its full potential, you should definitely consider hiring an AdWords consultant. Instead, you can boost your brand awareness, get more leads, and increase sales – all at the same time!

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Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

ContentWriters

OCTOBER 27, 2022

In other words, without having to deploy paid advertising or paid search ads to generate traffic. They encompass some of the most significant ways your business can be visible on the web and build brand awareness as part of your digital marketing strategy, resulting in visits to your site. Why is SEO called organic? Claim: $45.51

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

DECEMBER 14, 2020

Facebook ads now come in several varieties. Despite Facebook’s increasing focus on native ads and keeping traffic on its site, you can still be successful in sending users to your website. There are also several ad formats including images, videos, carousel (multiple images), Instant Experiences , and collections. Aim for 0.1%

Ads 144

Ads Landing Page Advertising Text 144

Neil Patel

AUGUST 5, 2021

Snapchat is one of the most popular social networks in the world. Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. Add Polls to Your Snapchat Ads.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. It serves as the foundation of your brand’s voice and messaging. Have you ever wondered, “What is copywriting, and how can I use it to create compelling content?”

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Credible Content

MAY 29, 2023

Whether you’re writing a sales page, an email, or a social media post , copywriting is essential for any business that wants to succeed online. In this blog post, we’ll walk you through the three key steps to writing effective copy: Identify the problem. Convince the reader how you can solve the problem.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Smart Blogger

MAY 31, 2023

These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. Ever wondered what’s the secret sauce behind successful online businesses? What is a Digital Marketing Strategy?

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Neil Patel

AUGUST 6, 2021

Social media platforms and tools like Facebook’s Audience Insights tools to better understand your audience demographics. It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? So, let’s get to it, shall we?

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Landing Page Social Media Sales SEO 142

Neil Patel

FEBRUARY 23, 2023

Then you’ve probably looked at LinkedIn ads. After all, LinkedIn has become a brilliant social media marketing tool where 66.8 Facebook, Twitter, Instagram, and other social media sites all have their place in advertising. Does your business target the B2B sector?

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

MARCH 30, 2023

However, the flipside of that is that if your ads are poorly targeted, your ads will be shown across social media to people who may not find them relevant, leading to horrible site conversion. So, knowing how to target your ads to a custom audience is important. After all, you could get everything else right.

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Check for these Common Problems Step #1: Interest-Based Targeting Facebook ad targeting is unrivaled in its versatility. Improving your conversion rates? Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

OCTOBER 14, 2021

If you still think Facebook and Twitter are the be-all and end-all of social media marketing tools, think again. Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms.

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Brand Social Media Marketing Keywords 145

Moz

NOVEMBER 8, 2020

We also became certified in Google Ads Search along the way. Instead of being limited to looking for clients in social media groups, digital marketing knowledge opens up a whole new world. Your brand only matters if people know about it. Introduction. After this class, finding clients has changed in a big way now.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Backlinko

MAY 14, 2024

Share your survey on social media and email to encourage participation. Like Gyubee, aim for differentiators that are relevant to your customers and defendable—aka not easily copied by competitors. The restaurant also uses social media to highlight its differentiators. Including demographic information.

Marketing 66

Marketing Social Media Keywords Engineering 66