Neil Patel

MARCH 16, 2021

Yes, your PPC campaigns can be expensive if you haven’t mapped out your ads to the buyer’s journey. It helps you tighten your funnel and prevent leaks along the way, which can translate to more sales and less money spent on ineffective PPC ads. Why should you use customer journey mapping for your paid ads?

Brand Awareness 113

Brand Awareness Ads Keywords Education 113

Neil Patel

MARCH 23, 2021

Depending on how well your ad is optimized , and how much you’re bidding for your ad, you can influence how high your ad shows in the search network listings. Google Search ads can also show up on a variety of other websites and apps. Make Sure Your Landing Page (or Website) Meets Google Guidelines.

Landing Page 142

Landing Page Keywords Ads Ad Copy 142

Intergrowth

NOVEMBER 14, 2022

After cutting back on TV ads, billboards, social media, and other long-term brand awareness campaigns, SEO vs. PPC will be the primary investment question for many of you. TL;DR: any initiative where you pay for advertising space on a property you don’t own (think Facebook Ads, Google Ads, etc.)

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

ContentWriters

OCTOBER 27, 2022

Your business has a professional website with a clear call to action, but how do you get customers to visit? SEO is called organic because it can deliver traffic to your website organically. In other words, without having to deploy paid advertising or paid search ads to generate traffic. Why is SEO called organic?

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

JUNE 22, 2021

It includes: Facebook Ads Business Pages Facebook Marketplace Facebook Groups. There’s a marketing strategy for every budget, whether you’re looking for a free social media marketing solution or you want to set aside a regular sum for paid Facebook Ads. You can help them discover your brand by advertising effectively on Facebook.

Marketing 145

Marketing Social Media Advertising Management 145

Neil Patel

OCTOBER 16, 2020

Let’s consider the following statistics: Google ads produce 3.5 So if you want to use your Google ads account to its full potential, you should definitely consider hiring an AdWords consultant. Instead, you can boost your brand awareness, get more leads, and increase sales – all at the same time!

Consulting 111

Consulting Landing Page Search Engine Optimization Persuasion 111

Neil Patel

AUGUST 25, 2020

Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Look for indications of this on their website or ask about it if you’re unsure.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Smart Blogger

JULY 6, 2023

From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. At its core, mobile marketing works by communicating with audiences through mobile devices, typically via apps, SMS, websites, or social media. It’s not just about sending text messages anymore.

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

Moz

JULY 14, 2020

Robin Lord — Whatever You Do, Put Billboards in Seattle: Getting Brand Awareness Data from Google. When it comes to determining the success of your “brand,” the numbers aren’t straightforward. Phil blew our minds with insights on how he helped Wistia change their mindset when it came to creating “brand awareness.”

Brand Awareness 59

Brand Awareness Ad Copy Keywords Brand 59

Moz

JULY 14, 2020

Robin Lord — Whatever You Do, Put Billboards in Seattle: Getting Brand Awareness Data from Google. When it comes to determining the success of your “brand,” the numbers aren’t straightforward. Phil blew our minds with insights on how he helped Wistia change their mindset when it came to creating “brand awareness.”

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Moz

JULY 14, 2020

Robin Lord — Whatever You Do, Put Billboards in Seattle: Getting Brand Awareness Data from Google. When it comes to determining the success of your “brand,” the numbers aren’t straightforward. Phil blew our minds with insights on how he helped Wistia change their mindset when it came to creating “brand awareness.”

Brand Awareness 58

Brand Awareness Ad Copy Keywords Brand 58

Neil Patel

JUNE 23, 2021

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

DECEMBER 14, 2020

Facebook ads now come in several varieties. You can promote your Page, posts on your Page, actions users took, or your website itself. Despite Facebook’s increasing focus on native ads and keeping traffic on its site, you can still be successful in sending users to your website. They clicked your ad on a whim.

Ads 144

Ads Landing Page Advertising Text 144

Neil Patel

JANUARY 20, 2021

It is influenced by your Ad targeting options and can also impact organic reach. The network’s ad platform has cushioned the damage for those who’ve made the most of it. Wouldn’t we be better off focusing on Facebook ads ? Many people use social media solely for brand awareness. But it’s not so simple.

Social Media 145

Social Media Persuasion Promotion Ads 145

Neil Patel

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. On Snapchat’s Inspiration page , you can see tons of businesses have found massive success with Snap Ads.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

MARCH 30, 2023

What good is an awesome-looking ad, if the ad is shown to people who have no use for it? Think about it – if you aren’t interested in buying dog food, but a poorly targeted ad tries to promote some to you, even an awesome-looking dog food ad isn’t going to change your mind on the matter. Part of this is Facebook’s fault.

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Check for these Common Problems Step #1: Interest-Based Targeting Facebook ad targeting is unrivaled in its versatility. Improving your conversion rates? Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. It serves as the foundation of your brand’s voice and messaging. Have you ever wondered, “What is copywriting, and how can I use it to create compelling content?”

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Credible Content

MAY 29, 2023

This helps establish trust, making it more likely that readers will engage with your brand and become loyal customers. Whether you’re writing for print, websites, social media, or video scripts, the fundamentals of copywriting remain consistent. Website Landing Pages: Pages designed to convert visitors into leads or customers.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

The Hoth

JANUARY 31, 2023

If you’ve ever looked for a local restaurant on a search engine and clicked on one of the ads at the top of the page, you’ve seen a local PPC campaign in action. It differs from traditional PPC in that you’re targeting a specific location with your ads instead of going international. What do you do in the meantime?

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Smart Blogger

MAY 31, 2023

These channels could range from owned media like your website or blog post , to earned media like customer reviews and social media mentions, or even paid media , think Google Ads. It’s a roadmap to increase brand awareness, engage your target audience , and ultimately, convert visitors into loyal customers.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Neil Patel

APRIL 8, 2021

According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment. Struggling to see ROI with your ads? It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Create Ad Mock-Ups Like a Pro. Share Ad Mock-Up With Your Team.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

Neil Patel

FEBRUARY 23, 2023

Before you get started creating an ad, you need to spend some time thinking about who your ideal customer is. Segmentation enables you to tailor content and ad campaigns according to the needs of particular customer groups. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

AUGUST 6, 2021

It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? Customer retention is the ability to encourage customers to keep coming back to make purchases. So, let’s get to it, shall we? How do you do that? Understand Your Audience.

Landing Page 142

Landing Page Social Media Sales SEO 142

Moz

NOVEMBER 8, 2020

We also became certified in Google Ads Search along the way. With a functioning website and a knowledge of both paid and organic search, the process of finding new customers has dramatically changed (for the better!). Your brand only matters if people know about it. Introduction. To be more informed consumers.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

OCTOBER 14, 2021

Join the businesses with Pinterest for Business accounts, and you’ll get added marketing features to promote your brand on one of the fastest growing and insanely popular social media platforms. As new tools are being added, you can stay updated by joining the Pinterest newsletter. They Provide Educational Marketing Materials.

Brand 145

Brand Social Media Marketing Keywords 145

The Hoth

JANUARY 25, 2024

If you’ve got a brand-new website about to launch, you need a fast and effective way to start generating traffic. SEM is where you use paid search ads to market your business. Established businesses and websites also use SEM and pay-per-click (PPC) ads, as they can provide a fantastic ROI when done correctly.

Engineering 97

Engineering Ad Copy Marketing Landing Page 97

Backlinko

MAY 14, 2024

It provides essential audience data on who visits your website. Like Gyubee, aim for differentiators that are relevant to your customers and defendable—aka not easily copied by competitors. Including its website. It’s about putting your business in the spotlight, grabbing attention, and turning that into revenue.

Marketing 74

Marketing Social Media Keywords Engineering 74