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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

Only then can you expect a great ROI in the form of brand awareness, leads, and potential customers for your business. I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. billion users.

Ad Copy 136
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10 Snapchat Ads Strategies, Tips, and Resources

Neil Patel

However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. If your brand appeals to Gen Z and millennials, you should look at Snapchat as a way to increase user acquisition, brand awareness, and sales. higher ROI with Snap Ads and 35 percent more bookings than other platforms.

Ads 145
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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign. Not so much.

Ads 145
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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. It includes your: Logo Color palette Typography Imagery style A polished visual brand signals to customers that you’re credible, trustworthy, and attentive to detail. Take baby clothes shop MiniOlie, for example.

Marketing 102
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What Is CTR? And How You Can Improve It

Backlinko

It determines an ad’s usefulness and relevance for someone searching for a specific keyword. It impacts your ad’s position and cost-per-click (CPC). Ad Copy Testing (A/B Testing): A/B testing involves comparing two versions of your ad copy to see which one performs better.

IT 104
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How to Create Stellar Niche Paid Ad Campaigns

Neil Patel

For instance, the team behind Tinder, a popular dating service, may market themselves to young adults who feel lonely by positioning their brand as a way to meet new people and form meaningful connections. Ask questions like: What were your sales in the last few months? They increase brand awareness through word of mouth.

Ads 126
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5 Ways to Convert Paid Ad Leads

Neil Patel

Maybe you’ve written scintillating paid ad copy that speaks directly to your audience’s pain points. Maybe you’ve drafted a graphic that is the perfect balance between branding and intriguing. Maybe you’ve set your budget and ad parameters and are ready to go. How do you get those paid ad leads to actually convert?

Ads 142