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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products.

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What are the differences between Copywriting and Content writing?

Content Writing

It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. It has the potential to amplify your brand’s voice for target audiences. This is all about persuading readers to take sales-related action. Website Sales Copy. Cost-per-mills (CPM ads). Social media Posts.

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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

It serves as the foundation of your brand’s voice and messaging. Good copywriting breathes life into your brand, highlighting its uniqueness and showcasing its value proposition. It effectively communicates your brand’s personality, values, and promises to the audience, making it stand out in a sea of competition.

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How to Create The Perfect Call-to-Action

Neil Patel

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. If you ask them to buy after their first encounter with your brand, 84% of them will bounce off your site. When you use curiosity effectively, it’ll lead to increased sales.

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A/B Testing: Definition, How it Works, Examples & Tools

Neil Patel

It can be used to test everything from website copy to sales emails to search ads. For example, you might test two different popups to see which drives more webinar sign-ups or two different Google Ads to see which drives more purchases. With off-site tests, you’re probably testing either an ad or a sales email.

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7 Key Strategies That You Must Learn From Apple’s Marketing

Neil Patel

Have you ever looked at a really successful brand or person – a celebrity, say, or a big company – and wondered, “How on earth do they do it?”. Apple is one of those brands for me. How many brands that have completely changed the game in their niches the way Apple has? Almost everything the company puts out succeeds.

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Why Web Copy is More than Just Words | Men With Pens

Men With Pens

The ad copy on a box of CDs. The copy on the box can afford to go unnoticed. Your web copy can’t afford the same passive indifference. That copy is supposed to get you clients and sales. Your freelancing lifestyle depends on your copy being read. Get your sales copy read. Look again.

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