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What is Copywriting: A Basic Guide to Compelling Copy (+ Types)

Smart Blogger

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. It effectively communicates your brand’s personality, values, and promises to the audience, making it stand out in a sea of competition. Its primary objective?

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8+ Proven Copywriting Formulas (& Examples) to Write Like a Pro

Smart Blogger

They can help you blast through even the most stubborn writer’s block and turn a “meh” piece of text into compelling copy that produces the desired results for your client. Great copy makes you feel like the writer knows Jedi mind tricks — how else could they get inside your head so effectively? Let’s dive in.

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How to Create The Perfect Call-to-Action

Neil Patel

His button text uses two words, “Download Now,” and also uses simple button design to appeal to people’s emotions and persuade them to opt in to a bigger email campaign. If you plan to run a Google AdWords PPC or Facebook ad campaign, your landing page has to be ready before you write your ad copy.

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7 Key Strategies That You Must Learn From Apple’s Marketing

Neil Patel

Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. Choose your PPC network carefully; create a clean, well-written landing page with a clear call-to-action and make sure your ad copy and landing page are completely aligned.

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