Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

APRIL 19, 2021

Ensuring your ad works well without audio might mean using relevant text or closed captioning in videos. Keep the Copy and Videos Short in Your Mobile First PPC Ads. When it comes to getting your message across in your mobile-first PPC ad, getting right to the point is key. Short ad copy can pack a punch.

Ads 73

Ads Landing Page Ad Copy Copy 73

Credible Content

MAY 29, 2023

3 copywriting fundamentals Copywriting is the art and science of writing persuasive text that gets people to take action. Understanding the fundamentals of copywriting empowers you to effectively communicate your message, engage your audience, build trust, and create persuasive content across different channels.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

Content Hacker

JUNE 30, 2023

This is simply a text prompt + link that encourages the reader to take a specific action — like signing up for your course! Use Paid Advertising to Sell Your Online Courses Paid advertising can be a game-changer for selling your online courses, especially when you target the right audience with Facebook Ads and Google Ads.

Collaboration 98

Collaboration Blog Blogging Banking 98

Smart Blogger

JULY 6, 2023

It’s not just about sending text messages anymore. From hyper-targeted ads to personalized content, mobile marketing is your golden ticket to explosive growth. At its core, mobile marketing works by communicating with audiences through mobile devices, typically via apps, SMS, websites, or social media.

Marketing 57

Marketing Social Media Digital Marketing Brand Awareness 57

Neil Patel

AUGUST 10, 2021

In fact, the human brain processes visual information 60,000 times faster than any text. Or, like in non-fiction, do bold-colored, imageless covers with large text dominate the leaderboard? Don’t be afraid to do something a little bit different with your email communication. Mailing List.

Marketing 143

Marketing Social Media Sales Construction 143

Moz

SEPTEMBER 27, 2020

Just by paying close attention to what Google has been communicating to webmasters in the last few years, it’s clear that they’ve put a strong emphasis on “content” as a decisive ranking factor. Example: you hope to rank with a text-heavy blog post for a “how to” keyword where Google is prioritizing video content.

Content 74

Content Keywords Ad Copy SEO 74

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Because audience target is the most important aspect when creating Facebook ads that convert. Improving your conversion rates? Not so much. Sounds easy enough, right?

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

JANUARY 20, 2021

Keep in mind that video content can outperform the same content in text form and vice versa. You can use Facebook Messenger bots to communicate and provide value to customers. Your page will be less promotional which is what Facebook’s algorithm favors Personalize your ad copy for different segments of your audience.

Social Media 145

Social Media Persuasion Promotion Engagement 145

Smart Blogger

MAY 9, 2023

Brainstorm a personal story that connects to your product or service and use it as the foundation of your ad copy. But no one likes to read convoluted text. So, strive for clear, concise language that communicates your message effectively. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. It effectively communicates your brand’s personality, values, and promises to the audience, making it stand out in a sea of competition. Its primary objective?

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Neil Patel

FEBRUARY 16, 2021

Engage Customers With Ads. Whether you communicate through social media, your company blog, or email newsletter, it has never been easier to stay connected. To get your market’s attention, all you had to do was run ads on TV, flyers, or relevant newspapers and magazines. The challenge was that communication was all one-sided.

Ads 126

Ads Ad Copy Social Media Copy 126

Neil Patel

APRIL 22, 2021

His button text uses two words, “Download Now,” and also uses simple button design to appeal to people’s emotions and persuade them to opt in to a bigger email campaign. If you plan to run a Google AdWords PPC or Facebook ad campaign, your landing page has to be ready before you write your ad copy.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Backlinko

MARCH 19, 2024

link] It’s ability to establish a unique brand voice and reuse data with an infobase Ability to personalize communication at scale Free with $19/mo pro option GPT-4 Character.AI Claude is trained to have natural, text-based conversations, and it excels in tasks like summarization, editing, Q&A, decision-making, and more.

Architecture 84

Architecture Entertainment Utilities Search Engine Optimization 84

The Creative Penn

MARCH 25, 2024

To have a more direct channel of communication to every reader, to be able to nurture the relationship with every reader a lot more than we can with the likes of Amazon. So Claude is like a text-based AI tool. And Midjourney is more of an image-based AI tool that uses text to create the images. Matthew: Why did we do it?

Ads 52

Ads Marketing Sales Retail 52

Neil Patel

AUGUST 6, 2021

Coupled with BigCommerce’s fully customizable email templates (using code or the text editor), creating follow-up campaigns couldn’t be easier. Offer omnichannel customer service : Make it easy for your customers to reach you by being available on multiple communication channels. Craft personalized ad copy.

Landing Page 142

Landing Page Social Media Sales SEO 142

The Creative Penn

FEBRUARY 24, 2023

Some only use AI tools for generating sales descriptions or ad copy. And I've always been an artist as well as a writer, so having the opportunity to mix images and texts, I think, finally gave me the ability to produce a lot of things quickly that I've had, that I'd had stored up for a long time. And I kind of dug into that.

Text 86

Text Creativity Publisher Publishing 86

Smart Blogger

FEBRUARY 11, 2023

They can help you blast through even the most stubborn writer’s block and turn a “meh” piece of text into compelling copy that produces the desired results for your client. Great copy makes you feel like the writer knows Jedi mind tricks — how else could they get inside your head so effectively? What pictures would help?

Copywriter 95

Copywriter Copywriting Writing Sales Copy 95

Smart Blogger

MAY 31, 2023

Let’s start by breaking down the main categories of digital channels: social media marketing content marketing email marketing Search Engine Optimization (SEO) Each has its unique advantages, audience, and communication style. Optimize your meta tags, image alt texts, and create user-friendly URLs. Is your ad copy persuasive?

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Neil Patel

APRIL 12, 2021

Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. Choose your PPC network carefully; create a clean, well-written landing page with a clear call-to-action and make sure your ad copy and landing page are completely aligned.

Retail 141

Retail Marketing Landing Page Copy 141

Men With Pens

JANUARY 21, 2010

John writes the majority of the ad copy for Dragon Door, and he was talking to us – the new instructors, the front lines, the new faces of his marketing arm – about how to write so our audience would always understand us. &# And suddenly, I realized that I had to unlearn everything I knew about writing,&# John said.

Copywriter 56

Copywriter Copywriting Consulting Creativity 56

Backlinko

FEBRUARY 19, 2024

You can do this via email, text, or call to ask customers who have purchased to complete a survey. Ad Copy Analysis A key part of any PPC competitor analysis involves assessing your competitors’ ad copy. When analyzing ad copy, it’s useful to ask questions like: What types of CTA do they use?

Ad Copy 87

Ad Copy Landing Page Social Media Keywords 87

Content Marketing Institute

NOVEMBER 7, 2017

How to work it: The paid text-based listings function gets bumped to the top of the SERP and includes a small tag that denotes that it’s a paid spot. Google’s search ads run on a pay-per-click (PPC) basis, using an auction-based system to determine when and how often your ad is displayed alongside the keywords you target.

Promotion 106

Promotion Content Social Media Advertising 106

Smart Blogger

OCTOBER 16, 2023

And it works, not just for headlines in men’s and women’s magazines, but for messages to your email list, subheads in your articles, ad copy — anything. Adding some power words to your subheads is a good way to make your post look like an interesting read. Power words can help with SEO too.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98