Neil Patel

APRIL 7, 2021

How to Select Topics for PPC Ads That Won’t Get Outdated. At this point, you know the importance of creating evergreen ads, but how can you leverage it for your campaigns? Here are some tips for writing ad copy that won’t become outdated. This ad also links to a free consultation and other relevant landing pages.

Ads 86

Ads Ad Copy Brand Awareness Keywords 86

Neil Patel

MARCH 15, 2021

Your home page may have a wide variety of information on it that may not be relevant to your ad. Testing can also benefit you because nailing relevancy in your ad copy can help reduce costs. Relevant ad copy can allow you to gain a higher ad position, reducing your CPC. Conclusion.

Ads 104

Ads Social Media Advertising Ad Copy 104

Intergrowth

NOVEMBER 14, 2022

It allows you to start bringing potential customers to your website within weeks of defining your target demographics, crafting your messaging and ad copy, and kicking off your PPC campaign. Anticipate a 30-60 day ramp-up period with paid search ads. However, PPC is an expensive customer acquisition tool.

SEO 100

SEO Search Engine Optimization Advertising Brand Awareness 100

The Hoth

OCTOBER 20, 2022

Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . You’re able to set up campaigns by writing an ad copy , selecting the right keywords, and choosing a landing page for your website. . Display ads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

JUNE 22, 2021

Create Your Facebook Ad. Finally, choose your ad format, type in the ad copy, and enter your images or videos. Once you’re happy with the ad, click the “Publish” button to go live. Congratulations, you’ve created your first Facebook Ad! Tips for Creating Great Facebook Ads. What Is Facebook Marketing?

Marketing 145

Marketing Social Media Advertising Management 145

Ashleyn Writes

FEBRUARY 16, 2022

Think ads on any social media platform, paid placements, and some partnerships. You May Be Interested In: Facebook Ad Copy Tips to Get You Started with Words. PR consultant Brigitte Lyons unpacks 7 ways to create a hook in this article , and they’re great (btw, all her stuff’s great.

Media 147

Media Copy Advertising Creativity 147

The Creative Penn

APRIL 24, 2023

So for example, if I was speaking to a hospital consultant about a procedure, that might seem like quite a dry subject. I'd go into the national media, the regional local broadcast media, and I really enjoyed it to the point that I still do some private consulting to this day. So I did a lot of healthcare PR. I then went freelance.

Marketing 98

Marketing Publisher Publishing Publishing 98

Caroline Gibson

JANUARY 11, 2022

Sadly, clients sometimes only look at the bigger picture such as having a sparkling new TOV for the website and how that may then translate across into a brochure or ad copy or customer email. Written by Caroline Gibson, creative tone of voice consultant who loves to pop up with a good pop-up. P.S. Follow on Twitter.

Creativity 130

Creativity Freelance Copywriting Ad Copy Copy 130

Neil Patel

DECEMBER 11, 2020

No matter how many features you use or Google Ad extensions you add, the best ads will always be the ones with the most powerful ad copy. You can also use varying headlines on multiple ads with attention-getting buzzwords and change them as language evolves. Consider the audiences you want to target with your ads.

Ad Copy 137

Ad Copy Landing Page Search Engine Optimization Ads 137

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. You can easily segment those people by: Industry (like accounting vs. consulting) Location (big cities) Job title (middle managers vs. VP and C-level). Not so much.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

AUGUST 18, 2020

Directive Consulting — Best for B2B, SaaS, and enterprise businesses. If you’re a B2B, SaaS, or enterprise business looking for consulting services or a dedicated PPC management partner, Directive Consulting is an excellent option. Directive Consulting says one of their key differentiators is the predictability of their results.

Agency 144

Agency Landing Page Consulting Portfolio 144

Neil Patel

NOVEMBER 12, 2020

Despite the wealth of advice out there on optimizing PPC campaigns , it’s easy to get stuck in a routine of researching keywords, testing new ad copy , and creating new landing pages. Alternatively, you could work with a digital marketing consultant. Ultimately, it will help you to look at your PPC campaigns in a different way.

Landing Page 138

Landing Page Ad Copy Ads Keywords 138

Neil Patel

AUGUST 19, 2021

For your ads to be successful on the dating app, you need to lean into this. This could stop users mid-swipe, get them to spend time reading for ad copy, and click-through. How do you create visually appealing Tinder Ads? Write FOMO-Inducing Copy. Use this to your advantage in your ad copy.

Ads 84

Ads Ad Copy Copy Creativity 84

The Creative Penn

JANUARY 6, 2023

So again, for nonfiction, that might be affiliate links, it might be a course, it might be your consulting. A lot of nonfiction authors — as long as you break even or even if it costs a little money — they're happy to do ads because it brings in more leads for their business. It was just Facebook Ads for Authors when we started.

Advertising 98

Advertising Marketing Ads Social Media 98

Moz

NOVEMBER 8, 2020

Let’s say you’re an account manager for a digital agency, and you have some great insight that you think could be helpful in driving some new ad copy testing for your biggest client. Steve started doing consulting work for a growing Shopify site in Google Ads and Google Analytics, and is planning to make consulting his full-time work.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Men With Pens

JANUARY 21, 2010

John writes the majority of the ad copy for Dragon Door, and he was talking to us – the new instructors, the front lines, the new faces of his marketing arm – about how to write so our audience would always understand us. &# And suddenly, I realized that I had to unlearn everything I knew about writing,&# John said.

Copywriter 56

Copywriter Copywriting Consulting Creativity 56

Moz

MAY 18, 2020

And now we consult with clients in complex organizations to help them achieve interdisciplinarity, too. For example, our performance content team now writes SEO metas and PPC ad copy. But the work is repeatable and refinable as similar problems arise. This is more than enhancing our implementation of tactical SEO and PPC.

Collaboration 71

Collaboration Content Agency Concept 71

Moz

JANUARY 16, 2019

Technically, the units are “display ads, but they look like text.” The ad copy is short and to the point. For example, let’s say you have leads who’ve downloaded an eBook and ones who’ve participated in a consultation call. You can just lump those two types into the same campaign, right? But that’s a mistake.

Promotion 57

Promotion Content Social Media Manufacturing 57

Neil Patel

APRIL 12, 2021

Consider using this outline to create your case studies: Last, but far from least, if you are going to launch a PPC ad campaign , make sure you go about it the smart way. Choose your PPC network carefully; create a clean, well-written landing page with a clear call-to-action and make sure your ad copy and landing page are completely aligned.

Retail 141

Retail Marketing Landing Page Copy 141

Backlinko

FEBRUARY 19, 2024

Market research: Consult your sales department to understand the businesses they frequently encounter during research within your target market. Ad Copy Analysis A key part of any PPC competitor analysis involves assessing your competitors’ ad copy. How do they incorporate keywords into their ad copy?

Ad Copy 88

Ad Copy Landing Page Social Media Keywords 88

Backlinko

MAY 14, 2024

But a consulting agency might only dedicate 5% of its budget to marketing. Because personal relationships and referrals are more effective for the consulting industry. Like an email subject line, ad copy, or landing page. It’s also helpful to base your budget on your business goals. Why is this important?

Marketing 103

Marketing Social Media Keywords Engineering 103