Neil Patel

SEPTEMBER 20, 2021

If you post photos, videos, and other types of online content about your company on your owned social media channels, it’s called “owned media.”. When people organically feature your content (without you paying for it), it’s called “earned media.”. Another option for niche paid ad campaigns could be influencer partnerships.

Ads 126

Ads Ad Copy Social Media Advertising 126

Grammarly

SEPTEMBER 18, 2023

Any form of writing used in marketing is considered copy , from the text on a website page to a TikTok video script. Most copywriting relies on persuasive writing and using the right keywords in the right places. That makes it an effective digital marketing research tool, and cheaper than the premium alternatives.

Copywriter 95

Copywriter Copywriting Script Marketing Copy 95

ContentWriters

OCTOBER 27, 2022

Creating organic SEO requires developing high-quality content that provides useful information. It also requires on-page, off-page, and technical SEO strategies to ensure both site visitors and search engines see your content as valuable. However, there is an investment in time and money to create and manage the content you need.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

JANUARY 25, 2021

There are more ways than ever before to leverage digital AI for marketing funnel optimization, including responsive ads. In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics.

Ads 140

Ads Ad Copy Copy Keywords 140

Neil Patel

OCTOBER 7, 2021

6 Clever Ways to Use Typos and Misspellings in Paid Ad Campaigns. Sometimes using conventional digital marketing practices only puts you in the same league as your competitors. In today’s crowded market, you may need to give yourself an edge. Use Common Typos and Misspellings in Keywords.

Ads 139

Ads Brand Awareness Keywords Digital Marketing 139

Smart Blogger

JANUARY 22, 2024

Simply put, marketing funnels visualize the journey a customer goes through, from first learning about your brand to making a purchase and beyond. It’s a fundamental concept in both digital marketing and traditional marketing realms. Here, your content needs to speak to their challenges, aspirations, and interests.

Marketing 90

Marketing Persuasion Social Media Brand Awareness 90

Smart Blogger

MAY 26, 2023

By this point you might be wondering how does copywriting differ from content writing? Content writing aims to inform, entertain, or inspire, often part of a content marketing strategy. The digital age has ushered in a growing need for quality copywriters. While both involve writing, they serve different purposes.

Copywriter 74

Copywriter Copywriting Persuasion Freelance Copywriting 74

Smart Blogger

JULY 11, 2023

SEO is about climbing up the rankings organically , using quality content and backlinks to draw people in. SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads. Next, they place bids on these keywords, kind of like an auction. Well, not quite. The objective?

Engineering 59

Engineering Landing Page Marketing Construction 59

Neil Patel

JANUARY 19, 2022

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Paid ads are just one example of local search marketing being used, but most users ignore paid ads and skip to the first organic search result anyway.

Marketing 133

Marketing Ad Copy Search Engine Optimization SEO 133

Neil Patel

JUNE 9, 2021

That’s why as a digital marketer, you must always prioritize business ethics in all you do, including in your PPC ads. That’s why today, I want to focus on the topic from a PPC ads perspective. Dishonest links are prevalent among marketers who get paid using the cost-per-impression (CPM/CPI) model. Trustworthiness.

Ad Copy 120

Ad Copy Landing Page Advertising Ads 120

Neil Patel

AUGUST 25, 2020

PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. How do you measure the success of location-based keywords? Mobile devices account for over half (53%) of clicks on search ads. The era of designing creatives and writing copy for desktop first… is over.

Agency 133

Agency Landing Page Digital Marketing Social Media 133

Smart Blogger

JULY 31, 2023

Searching for the best AI blog writer to beef up your content strategy? But in this guide, we’ve curated a list of the top 10 AI blog writers to streamline your content creation. Now, imagine this technology lending a hand in content creation. It can churn out content 24/7, ready to work whenever you need it.

Blog Writer 72

Blog Writer Writer Content Creation Long Form Content 72

Moz

SEPTEMBER 27, 2020

Posted by SamuelMangialavori Content, content, and more content! Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. But why is it that content is now dominating the SEO scene? Why content is key in SEO in 2020.

Content 74

Content Keywords Ad Copy SEO 74

Neil Patel

APRIL 28, 2021

It can help your ads build connections and trust with your market and ultimately increase your business. It also takes you away from the nameless, faceless, robotic approach that can be digital marketing at its worst. Let’s dive in, and then we’ll discuss different ways you can humanize your PPC ads. It’s simple.

Ads 81

Ads Creative Director Storytelling Advertising 81

The Hoth

OCTOBER 20, 2022

Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. . Paid search marketing. Paid search marketing is one of the most commonly used types of PPC. Display ads.

Brand Awareness 98

Brand Awareness Advertising Search Engine Optimization Contractor 98

Neil Patel

OCTOBER 7, 2021

For several years, many digital marketing teams relied on cookies for marketing. Mozilla Firefox and Apple Safari already block third-party cookies, and recently, Google revealed it would no longer support cookies on ad networks and its Chrome browser. How can you do that when marketing without cookies? Here’s how.

Marketing 123

Marketing Ad Copy Advertising Copy 123

Content Hacker

JUNE 30, 2023

Table of Contents: How to Sell Online Courses Through Your Blog How to Sell My Course Through My Blog? Market Your Course Effectively 5. Integrate Your Course and Blog Content Seamlessly 6. To ensure these materials align with your core course content, identify areas where students might need more information or clarification.

Collaboration 98

Collaboration Blog Blogging Banking 98

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

NOVEMBER 23, 2021

For example, your ad might show as a banner ad on one site and a dynamic text ad on another. With responsive ads, you can show personalized content to your customers from a feed you control and add it to your campaign. Deploying videos in your responsive display ads is super easy.

Ads 112

Ads Landing Page Text Copy 112

Smart Blogger

MAY 31, 2023

It all hinges on a robust digital marketing strategy. Whether you’re a startup trying to make its mark or an established enterprise aiming to expand, crafting a personalized, results-oriented digital strategy can take you places. What is a Digital Marketing Strategy? Well, you’re in the right place.

Digital Marketing 75

Digital Marketing Marketing Brand Awareness Social Media 75

Moz

NOVEMBER 8, 2020

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

Digital Marketing 64

Digital Marketing Marketing Advertising Ads 64

Neil Patel

APRIL 5, 2023

More specifically, we’ll explore how you can get an inside look at your competitors on each of the following fronts: SEO and web traffic Social media PPC and ads Blog content 1. You can target these sites to get backlinks to your content. You can target these sites to get backlinks to your content. a month.

Social Media 133

Social Media Keywords SEO Advertising 133

Smart Blogger

MAY 25, 2023

Have you ever wondered, “What is copywriting, and how can I use it to create compelling content?” It’s important to note that while the terms ‘copywriting’ and ‘content writing’ are often used interchangeably, they’re not the same thing. But the magic doesn’t stop at keyword use.

Copywriter 72

Copywriter Copywriting Copy Persuasion 72

Smart Blogger

MAY 9, 2023

Mastering key copywriting skills can transform your writing from bland to brilliant, helping you create compelling content that captivates your audience. Weave in relatable experiences, sensory details , and emotional language to create captivating content. Try your hand at technical copywriting , social media , or even Facebook ads.

Copywriter 88

Copywriter Copywriting Persuasion Search Engine Optimization 88

Content Hacker

JANUARY 10, 2024

Remember the time when creating content was a long, painstaking process? AI-powered content creation is here and it’s changing the game. Gone are the endless hours of brainstorming ideas or wrestling with writer’s block — AI tools now offer up a smorgasbord of content ideas in seconds. Brainstorm Content Ideas 2.

Content Creation 40

Content Creation Brand Content Proofreader 40

Neil Patel

FEBRUARY 18, 2021

You can monitor keywords as well. Best Ways to Use This Tool: Get competitors’ backlinks Monitor social (or other website) mentions of your company Monitor keyword mentions. Enter in a search term, either a keyword or a company, and the tool will tell you what’s being said about that term across blogs and social platforms.

Keywords 145

Keywords Agency Social Media Ad Copy 145

The Hoth

JANUARY 31, 2023

That’s why a local PPC strategy is such an effective digital marketing tool for smaller companies and local businesses. Of course, local paid search campaigns are like any other digital marketing strategy in that they require intelligent tactics and proper optimization to find sustainable success.

Ads 93

Ads Brand Awareness Landing Page Digital Marketing 93

Moz

MAY 18, 2020

Agencies write SEO scopes and PPC scopes separately, often without accounting for content resource needs to make the channels successful. For example, our performance content team now writes SEO metas and PPC ad copy. Data-sharing becomes second-nature to an integrated search and content team.

Collaboration 71

Collaboration Content Agency Concept 71

Backlinko

AUGUST 16, 2023

It’s mostly used by digital marketers to improve their online search performance through keyword research and competitive intelligence. The dashboard has eight tabs at the top for easy access to things like keyword research, SEO tools, PPC research, tracking, and reports.

Ad Copy 65

Ad Copy Keywords Projects Advertising 65

Moz

AUGUST 27, 2020

We're a digital marketing agency way up in the frozen wilds of Edmonton, Alberta. Too many keywords. First thing, too many keywords. We see this a lot where people, in Google it says make sure to put together keywords that have the same sort of theme. That would also work for that particular keyword.

Ads 64

Ads Ad Copy Keywords Agency 64

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. Let’s dive in.

Ad Copy 92

Ad Copy Landing Page Social Media Keywords 92

Verblio

NOVEMBER 4, 2022

It also just raised $125M , so expect to see even more ads for it everywhere. From what I’ve seen, they’re targeting just about every keyword that includes “AI.”). My company, Verblio, is in the content creation business, and I’m a former writer turned content marketer. Jasper also has a learning curve.

Persuasion 52

Persuasion Writer Long Form Content Engagement 52