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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. It was created by GPT-4.

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How to Utilize Questions in PPC Ads to Get More Engagement

Neil Patel

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. Questions Can Boost Engagement.

Utilities 104
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What Is CTR? And How You Can Improve It

Backlinko

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received. CTR is a metric you shouldn’t ignore.

IT 109
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How to Set Up Twitter Advertising: Tips, Tricks, and Complete Walk-Through

Neil Patel

Like most social media platforms, Twitter is one of the best places to find and engage your target audience. Here’s a rundown of several reasons why you should utilize Twitter advertising: 1. To run a Twitter ad campaign, you must set objectives. Engagements: This is best for getting more people to engage with your Tweets.

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How to Sell an Online Course in 5 Fundamental Steps (2024)

Smart Blogger

By aligning your marketing efforts with these insights, you’ll create a more impactful and engaging experience for your potential students. Social Media Marketing On social media , it’s all about connecting and engaging with your audience. Leveraging a Facebook ad offers an opportunity to reach specific demographics.

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B2B vs B2C: The Key Differences, Strategies (& Tips) for 2023

Smart Blogger

Ad Copy Strategies B2B ad copy often utilizes industry jargon and focuses on the product’s technical aspects and benefits to appeal to an informed, professional audience. Customer Engagement Customer engagement looks different in B2B and B2C.

Ad Copy 76
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How to Create the Best Responsive Search Ads

Neil Patel

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Create Your Responsive Search Ad Headlines.

Ads 140