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See how Emma uses both AI and EI to write an ad for eco-friendly skincare products.

Nick Ursborne

Here’s a process any copywriter can use to incorporate both AI and emotional intelligence into their sales copy. All that said, let’s see what it came up with… The prompt I wrote: Describe a scenario where a copywriter is tasked with creating ad copy for a new line of eco-friendly skincare products. It was created by GPT-4.

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How to Utilize Questions in PPC Ads to Get More Engagement

Neil Patel

How often do you see ads asking a question? Whether you notice or not, plenty of PPC ads utilize questions to get more engagement. In this article, we’ll discuss why you should consider asking questions in your PPC ads and provide tips about best practices in doing so. 5 Times You Should Use Questions in PPC Ads.

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What Is CTR? And How You Can Improve It

Backlinko

Click-through rate is a metric utilized in online advertising, email marketing, and organic search. It gauges the frequency with which users click through to your site froom a search result, ad, or link within an email, relative to the number of impressions (views) the link received.

IT 104
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5 PPC Business Ethics Examples and Best Practices

Neil Patel

Sadly, this is a common practice in the advertising industry, and some brands still utilize misinformation in a desperate bid to drive clicks. The internet abounds with examples of misleading ads ; yours shouldn’t be one of them. Never plagiarize other brands’ ad copy. Trustworthiness.

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How to Create the Best Responsive Search Ads

Neil Patel

In the early stages of digital marketing, if you wanted to find out whether a piece of ad copy was effective, you had to manually A/B t est your ads across locations, ages, and demographics. These days, there’s no need to waste your time testing ad copy manually. Create Your Responsive Search Ad Headlines.

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How to Set Up Twitter Advertising: Tips, Tricks, and Complete Walk-Through

Neil Patel

Here’s a rundown of several reasons why you should utilize Twitter advertising: 1. From your images to your ad copy, users should be able to tell in an instant what you do. The brain processes images faster than words, which is why a primary element of your Twitter ads must be your images. Use Eye-Catching Images.

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B2B vs B2C: The Key Differences, Strategies (& Tips) for 2023

Smart Blogger

Ad Copy Strategies B2B ad copy often utilizes industry jargon and focuses on the product’s technical aspects and benefits to appeal to an informed, professional audience. Utilize customer data to provide personalized recommendations, offers, and communication.

Ad Copy 70