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How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them. Later, I defined the companies I wrote for as digitally native brands.

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SEO vs. PPC: Which Will Yield the Best Results in 2024?

The Hoth

Digital marketers have been fiercely arguing for years now whether SEO or PPC is more effective, and the debate will continue into 2024. In particular, Google’s SGE is set to throw a wrench into traditional search methods due to how drastically it alters the search experience. Why is SEO effective for digital marketing?

SEO 98
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What is the Difference between Paid Search and Organic SEO?

ContentWriters

In other words, without having to deploy paid advertising or paid search ads to generate traffic. Is organic search engine optimization free? Unlike paid search ads, organic search engine optimization does not incur a cost when someone clicks on your web page or landing page.

SEO 105
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The Definitive Guide to Search Engine Marketing (SEM) in 2023

Smart Blogger

In our ever-growing digital world, SEM is like a high-speed shortcut to get right in front of your potential customers. But wait, isn’t that what Search Engine Optimization (SEO) does? SEM Basics: What You Need to Know The heart of SEM beats with three core elements: keywords, bidding, and ads.

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How To Use Local Search Marketing to Attract More Customers

Neil Patel

Chances are, these businesses are implementing some form of local search digital marketing strategy to ensure that they’re the business that shows up first when you Google that phrase. Lastly, the best part about focusing on local rankings is the ability to rank for a question or long-tail keyword. Just don’t do it.

Marketing 133
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Using the Google Search Trends 2021 Report to Generate Content Ideas

Neil Patel

As marketers, we’re constantly attuned to Google’s ever-changing algorithm, keeping an eye toward shifts in prioritization and SERPs. The Google Search Trends report can be an incredible asset that allows you to dig into users’ search habits and gain access to a steady stream of content ideas. .

Content 115
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Things To Know Before Buying PPC

The Hoth

Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. . Paid search marketing. Paid search marketing is one of the most commonly used types of PPC. Display ads.