Remove Ad Copy Remove Digital Marketing Remove Retail Remove Social Media
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How to Target Generation X Through Paid Ads

Neil Patel

In their top 10 brands , you’ll find tech, retail, media and entertainment, automotive, and apparel companies. Generation X marketing strategies should include paid search ads, email marketing, social media, and occasionally even direct mail. Run Paid Ads on Social Channels They Use the Most.

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10 Clever Sales Promotions for Paid Campaigns

Neil Patel

With this in mind, here are 10 of the best sales promotion ideas for paid marketing campaigns, but as always, it’s how you make them work for your business that’s going to be the most important thing. On average, 19 percent of all retail sales are made during the November and December holidays.

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How to Set Up Paid Ads for Multiple Business Locations

Neil Patel

If you have a virtual business with the capacity to offer your services anywhere, you should be capitalizing on the digital reach offered by geotargeting. A GE Capital Retail Bank study shows 81 percent of people search online for a product or service before making a decision. That is where research comes in.

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How to Scale Your Business (Advice From People Who’ve Grown and Succeeded)

The Hoth

They A/B tested their ad copy, subject lines, calls to action, images, and other types of content with their audience and stuck with what worked the most. Zevo’s senior director attributes this testing to shaping their brand communications, which led the brand to strike deals with major retailers Target and Home Depot.

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How to Create The Perfect Call-to-Action

Neil Patel

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. If I come to your online digital camera store and purchase a camera, I’m not going to expect the product to appear in my hands immediately after pressing the action button. Of course, no reasonable digital marketer would say “no.”

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Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

Meanwhile, the last Civic Economics Prime Numbers report found that Amazon had displaced 62,000 shops and 900,000 retail jobs in just one year. Bring creativity to bear in publicizing your most compelling reasons to shop local on Facebook, Twitter, Instagram, YouTube, and other social media platforms.

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How We Became Digital Marketers in Just One Summer

Moz

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.