article thumbnail

How to Target Generation X Through Paid Ads

Neil Patel

In their top 10 brands , you’ll find tech, retail, media and entertainment, automotive, and apparel companies. You can target them with promotional paid ads that use the language they’re likely to use for this type of search. Create Ads That Appeal Specifically to Generation X. What brands does Generation X like right now?

Ads 127
article thumbnail

10 Clever Sales Promotions for Paid Campaigns

Neil Patel

With this in mind, here are 10 of the best sales promotion ideas for paid marketing campaigns, but as always, it’s how you make them work for your business that’s going to be the most important thing. On average, 19 percent of all retail sales are made during the November and December holidays.

Promotion 131
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Amazon Product Title Best Practices: Write For The Consumer or Algorithm?

Neil Patel

However, my gut after over 20 years of writing compelling ad copy is that consumers scan more than they read. David is the Head of Marketplace Services at NP Digital, and brings 23 years of experience in digital marketing activation to the table. After that, then they may click for more information.

Writing 72
article thumbnail

How to Scale Your Business (Advice From People Who’ve Grown and Succeeded)

The Hoth

They A/B tested their ad copy, subject lines, calls to action, images, and other types of content with their audience and stuck with what worked the most. Zevo’s senior director attributes this testing to shaping their brand communications, which led the brand to strike deals with major retailers Target and Home Depot.

article thumbnail

Supporting Small Business Saturday with 2020-Conscious Marketing

Moz

Meanwhile, the last Civic Economics Prime Numbers report found that Amazon had displaced 62,000 shops and 900,000 retail jobs in just one year. I’ll follow any marketer who takes the leap from local SEO to local business advocate. In particular, marketing on the promise of dubious convenience is as old as commerce.

article thumbnail

How We Became Digital Marketers in Just One Summer

Moz

Posted by rootandbranch Editor’s note: This blog is from the perspective of five University of Pittsburgh students — Kirsten , Steve , Darcie , Erin , and Sara — who completed a class this summer called "Digital Marketing Search Fundamentals", taught by Zack Duncan of Root and Branch. Part 1: Why digital marketing matters.

article thumbnail

How to Create The Perfect Call-to-Action

Neil Patel

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. If I come to your online digital camera store and purchase a camera, I’m not going to expect the product to appear in my hands immediately after pressing the action button. Of course, no reasonable digital marketer would say “no.”