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12 Ad Copy Strategies That’ll Double Your CTR and Increase Your ROI

Neil Patel

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136
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How to Run Facebook Ads That Convert

Neil Patel

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign. Not so much.

Ads 145
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What Is CTR? And How You Can Improve It

Backlinko

For example, if a user lands on your site after: Clicking on a Google text ad or Shopping ad Clicking on a display ad on a website or social media site like Facebook Here’s an example of what a paid ad looks like when it appears in Google’s search results: When a user clicks on any of the blue text, it’s included in your PPC CTR data.

IT 104
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How to Create Stellar Niche Paid Ad Campaigns

Neil Patel

Ask questions like: What were your sales in the last few months? What is the return on investment from previous niche paid ad campaigns? Restaurants, fashion brands, and tourism companies often use display ad campaigns to showcase their businesses. Another option for niche paid ad campaigns could be influencer partnerships.

Ads 126
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What Is Dynamic Keyword Insertion: What It Is & How to Use It

Neil Patel

For example, if you create an ad for a shoe store, you could use dynamic keyword insertion to add “women’s running shoe” or “red women’s running shoe” to display ads that use the exact same words the user searched. Instead, you can upload multiple assets for each part of your ad.

Keywords 133
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8+ Proven Copywriting Formulas (& Examples) to Write Like a Pro

Smart Blogger

They can help you blast through even the most stubborn writer’s block and turn a “meh” piece of text into compelling copy that produces the desired results for your client. Great copy makes you feel like the writer knows Jedi mind tricks — how else could they get inside your head so effectively? Let’s dive in.

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How to Set up a Google Search Network Campaign (The Right Way)

Neil Patel

The keywords, rather than image or text ad data, you target are arguably the most important factor when running a Search campaign. You’ll now notice that a lot of the ‘Ad Group Ideas’ and ‘keywords’ are more relevant and provide much more in the way of keywords with ‘buyer intent.’. Set a Goal for Your Google Search Network Ad.