The Hoth

JANUARY 16, 2024

Unpacking PPC: How Effective are Paid Ads for Promoting Your Business? Now, let’s dive into the world of pay-per-click (PPC) ads to see how they differ from traditional SEO. With PPC, you pay a service like Google or Microsoft a fee every time a user clicks on one of your ads. We’re glad you asked. Why is that?

SEO 98

SEO Search Engine Optimization Landing Page Keywords 98

Content Writing

DECEMBER 20, 2022

Content writing is all about writing copies in the form of product descriptions, blogs, articles, e-books, flyers, emails, and brochures to describe products, services, and other collaterals in electronic form. It is about writing ad copy and providing “CAPTIONS” that resonate with the brand voice. Website Sales Copy.

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Copywriter Copywriting Electronics Writing 94

Neil Patel

APRIL 19, 2021

With so many people using mobile devices, however, the chances of people viewing those ads on mobile devices are high. By taking a mobile first ppc approach , you can ensure mobile users have the best experience with your ads and are more inclined to click through to your landing page or website. What’s the pain point?

Ads 73

Ads Landing Page Ad Copy Copy 73

Credible Content

MAY 29, 2023

Here are ten examples of where you can utilize copywriting fundamentals: Advertising Campaigns: Print ads, online banners, social media ads, and PPC campaigns. Website Landing Pages: Pages designed to convert visitors into leads or customers. Brochures and Flyers: Printed materials used for promotional purposes.

Persuasion 130

Persuasion Communication Copywriter Copywriting 130

ContentWriters

OCTOBER 27, 2022

It also requires on-page, off-page, and technical SEO strategies to ensure both site visitors and search engines see your content as valuable. In other words, without having to deploy paid advertising or paid search ads to generate traffic. Organic search gets the most clicks, but paid ads get higher conversion levels.

SEO 105

SEO Search Engine Optimization Landing Page Engineering 105

Neil Patel

JULY 29, 2021

If you answered yes to that question, you should consider Reddit ads. What Are the Different Types of Reddit Ads? Reddit offers marketers two different ad types : promoted posts and display posts. Promoted Posts. These ads are available as link ads or text ads. Offer Immediate Value.

Ads 110

Ads Sales Banking Advertising 110

Neil Patel

APRIL 7, 2021

Imagine an ad promoting clothes for the winter season or a cosmetics brand sharing products related to a current beauty trend. If a brand has a limited-time offer like free shipping or a sale, then a PPC ad could also highlight it at a specific timeframe. Here are some tips for writing ad copy that won’t become outdated.

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Ads Ad Copy Brand Awareness Keywords 86

Smart Blogger

MAY 25, 2023

In its most basic sense, copywriting is the art and science of writing text (also known as copy) for the purpose of advertising or other forms of marketing. Have you ever wondered, “What is copywriting, and how can I use it to create compelling content?” ” Well, you’re in the right place! Its primary objective?

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Copywriter Copywriting Copy Persuasion 76

Neil Patel

DECEMBER 14, 2020

You can learn more and create your first ad at Facebook.com/advertising. How Do Facebook Ads Work? Facebook ads now come in several varieties. You can promote your Page, posts on your Page, actions users took, or your website itself. Facebook sidebar ad images are small (254 by 133 pixels).

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Ads Landing Page Advertising Text 144

Neil Patel

DECEMBER 4, 2020

For PPC to work for you , you also need to ensure your landing pages reflect the keywords you’re advertising for. When someone clicks on your ad, the page they land on needs to directly address why they clicked in the first place. Deciding Which Ad Platform is Right for Your Real Estate Marketing.

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Marketing Advertising Landing Page Keywords 127

Neil Patel

JUNE 23, 2021

I’ve compiled a list of 12 ad copywriting strategies for Google AdWords , Facebook, Twitter, and LinkedIn, to help you improve your ad campaign performance and drive your brand forward. Ready to craft magnetic copy for your ads? Google Ads Copy Strategies. Scan Your Competitor’s Ad Copy With Spyfu.

Ad Copy 136

Ad Copy Copy Ads Persuasion 136

Neil Patel

JANUARY 20, 2021

Paid reach is the people who see your content as a result of paid promotions. It is influenced by your Ad targeting options and can also impact organic reach. The network’s ad platform has cushioned the damage for those who’ve made the most of it. Wouldn’t we be better off focusing on Facebook ads ? Let me explain.

Social Media 145

Social Media Persuasion Promotion Ads 145

Smart Blogger

OCTOBER 16, 2023

I can say: It is to wage war , by sea, land and air, with all our might and with all the strength that God can give us; to wage war against a monstrous tyranny , never surpassed in the dark , lamentable catalogue of human crime. You ask, what is our policy? That is our policy. You ask, what is our aim? Chances are, you’ll hear dozens of them.

Persuasion 98

Persuasion Copywriter Copywriting Freelance 98

Moz

NOVEMBER 2, 2020

Create a section on the homepage of your website summarizing these benefits, and link it to a landing page that expands on how conscious local shopping is sustaining the community. Determine which resources matter most to the communities you serve, and explain how shopping local funds those essentials. Just do it.

Marketing 71

Marketing Agency Education Food 71

Neil Patel

SEPTEMBER 2, 2021

When used correctly, it can help deliver highly relevant ads with little extra work. Here’s how Google text ads using dynamic keyword insertion might look: Dynamic ads can change nearly every aspect of your ads, including the main keyword, images, CTA button, and even the landing page users are sent to.

Keywords 133

Keywords IT Landing Page Ads 133

Neil Patel

MAY 3, 2021

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to sales emails to search ads. With off-site tests, you’re probably testing either an ad or a sales email. The same goes for emails.

Landing Page 144

Landing Page IT Copy Sales Copy 144

Neil Patel

MARCH 28, 2023

Getting traffic is easy with ad copy. Boosting your click-through rate requires improving ad copy and laser-targeting it to your audience. Driving customers—not just visitors—to your landing page is the best way to make sales. A great way to start is with a conversion-based Facebook ad campaign.

Ads 145

Ads Landing Page Ad Copy Advertising 145

Neil Patel

MARCH 30, 2023

The main advantage of Facebook Ads is that they provide you with the ability to target your ads so that they’re shown to a very precise audience who will be curious about your offer and click, ideally to a specified landing page. What good is an awesome-looking ad, if the ad is shown to people who have no use for it?

Ads 113

Ads Landing Page Advertising Copy 113

Neil Patel

AUGUST 6, 2021

Use tools like the Net Promoter Score to gauge your customers’ loyalty. It costs 5X less to retain a customer than it does to acquire a new one. That’s why customer retention is crucial to growing your Ecommerce business. What is customer retention? This post will dive into the strategies you can use to boost your customer retention rates.

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Landing Page Social Media Sales SEO 142

ProBlogger

DECEMBER 2, 2013

Control: You’ve got control over loads of factors including ad copy, landing pages visitors are directed to and more – it’s a great way to split test pages on your site and optimise them for conversions. Advertising Blog Promotion' The fact it costs money isn’t a problem in itself. A few merits of PPC.

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Blogger Editorial Advertising Social Media 43

Neil Patel

APRIL 22, 2021

One of the main reasons why most landing pages and sales pages are not converting leads into customers is a weak call to action with no sense of urgency. Having tested different copy on my CTA buttons, I’ve decided to stick with offering benefits with any action button. Not all call to action messages are created equal.

Landing Page 145

Landing Page Lead Generation Persuasion Telecommunication 145

Neil Patel

AUGUST 5, 2021

Below, you’ll find some of my top Snapchat ad strategies, tips, and resources to help you run successful campaigns. However, before we dive in, we need to establish if Snapchat ads are actually worth your time and money. On Snapchat’s Inspiration page , you can see tons of businesses have found massive success with Snap Ads.

Ads 145

Ads Landing Page Brand Awareness Social Media 145

Neil Patel

APRIL 5, 2023

However, what’s most helpful is the detailed data like referring pages, URLs, domain authority score, and anchor text. If these sites link to your competitors, you have a good chance of landing some trusted links. Well, their success validates your ideas. If your competitors are doing well, it shows there’s a market, right?

Social Media 133

Social Media Keywords SEO Advertising 133

Moz

DECEMBER 14, 2020

You can look at ad copy, keywords, landing page content, calls to action, audiences, and different strategies altogether within the advertising platform. We’ve measured positive results for clients in varying industries and in different platforms by changing aspects of the ads we ran. Promotions.

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Landing Page Ad Copy Advertising Copy 58

Content Marketing Institute

OCTOBER 25, 2017

My relationship with Facebook ads had its first sparkle two years ago. Since then, I’ve overseen 80-plus Facebook ad campaigns that reached more than 2 million people across 30-plus countries. You learn them once and keep applying the same best practices across all your Facebook ad campaigns. pewresearch Click To Tweet.

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Advertising Landing Page Editorial Team Creativity 104

Neil Patel

FEBRUARY 23, 2023

Before you get started creating an ad, you need to spend some time thinking about who your ideal customer is. Segmentation enables you to tailor content and ad campaigns according to the needs of particular customer groups. Growing the reach of your page helps spread brand awareness and increase engagement from new potential customers.

Ads 104

Ads Advertising Text Social Media 104

Neil Patel

APRIL 8, 2021

According to a study by HubSpot, over 30 percent of marketers say Facebook Ads provide the highest return on investment. Struggling to see ROI with your ads? It’s tough making a Facebook ad that stands out, appeals to your audience, and converts. Create Ad Mock-Ups Like a Pro. Share Ad Mock-Up With Your Team.

Creativity 110

Creativity Landing Page Ads Lead Generation 110

ProBlogger

SEPTEMBER 22, 2012

It’s how you place ads on it’s search engine and on the huge network of sites that use AdSense. Take this new list and download an Excel copy of it. Another quick tip is to look up your competitors and go to their pages. Right now Google is offering $75 free to anyone that wants to try out AdWords. Step 1: Keyword research.

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Promotion Ad Copy Advertising Landing Page 39

Backlinko

FEBRUARY 19, 2024

In the fast-paced realm of digital marketing, understanding and outperforming your competitors is not just an advantage, it’s a necessity. Competitor analysis, a critical skill for any marketer, provides insights that can be the difference between leading the market or lagging behind. What is Competitor Analysis?

Ad Copy 91

Ad Copy Landing Page Social Media Keywords 91

Moz

MAY 18, 2020

For example, our performance content team now writes SEO metas and PPC ad copy. Posted by HeatherPhysioc As an industry, we talk a good game about collaboration, but the truth is it’s not really happening the way we tell our clients and bosses it happens. True interdisciplinarity is when the sum of the whole is greater than its parts.

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Collaboration Content Agency Concept 71

Content Marketing Institute

NOVEMBER 7, 2017

If you want your #content discovered at scale, amplify its power through paid promotion, says @joderama. Below is an overview of some paid promotion opportunities content marketers should be considering, along with some helpful guidance on how to get the most value from those efforts. No brand can exist in a vacuum. Click To Tweet.

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Promotion Content Social Media Advertising 105

ProBlogger

JUNE 2, 2011

And trust me, if you haven’t thought about spending money to promote your blog you really should. They are the backbone of your blog promotion. But adding some paid advertising is like adding adamantine to that backbone and becoming the Wolverine (non-comic readers please ignore). You might even go viral.

Advertising 42

Advertising Landing Page Blog Blogging 42

Backlinko

MAY 14, 2024

Small business marketing is a mix of strategies, tactics, and channels to promote your offerings to your target customers. See what devices your audience uses, how they found your site, and which pages they spend the most time on. This guide will teach you how to market your small business using six best practices.

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Marketing Social Media Keywords Engineering 105