article thumbnail

What Is Dynamic Keyword Insertion: What It Is & How to Use It

Neil Patel

As a result, many businesses are looking to lower paid ad costs by increasing ad relevance. Dynamic keyword insertion is an ideal strategy to improve relevancy and lower paid ad costs. When used correctly, it can help deliver highly relevant ads with little extra work. What Is Dynamic Keyword Insertion?

Keywords 133
article thumbnail

How I Became a SaaS Content Writer (Content Writing for SaaS Companies)

Elna Cain

As a SaaS freelance writer, you might write: blog posts website copy white papers case studies landing pages email copy ad copy social media content All of this content helps these companies explain their products, attract customers, and informs them.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Set Up Twitter Advertising: Tips, Tricks, and Complete Walk-Through

Neil Patel

It’s a fast-paced platform you can use to achieve many business goals such as lead generation, brand awareness, and even driving sales, among others. In other words, Twitter shoulders some of the risks involved in running paid ads on their platform. Keyword Targeting. Your ad copy must end with a CTA.

article thumbnail

Best Competitor Research Tools to Spy on the Competition

Neil Patel

To use Majestic, begin by conducting a Google search to pick a post that ranks at the top of search engine results pages (SERPs) for your keyword. Now you know how difficult/competitive your keyword is to rank for. Pro Rank Tracker You could spend hours manually checking how your keywords are performing on Google.

article thumbnail

The Top 2 Online Marketing Strategies for Small Businesses

BKA Content

Here are two online marketing strategies for small businesses that are guaranteed to improve lead generation, traffic and sales. In its basic form, SEO is the practice of optimizing your web pages with targeted keywords that people search for in an effort to help your website rank on search engines.

article thumbnail

Local PPC: How to Optimize Your Ads So the People Come to You

The Hoth

For a local marketing strategy to work, you’ll likely have to hire an outside agency to help you handle content creation, keyword research, technical adjustments, & analyzing metrics to adjust your tactics accordingly. Yet, many digital marketers don’t know about the effectiveness of single keyword ad groups, especially for local PPC.

Ads 93
article thumbnail

Things To Know Before Buying PPC

The Hoth

Certain risks do come along with PPC like ad placement or a competitive keyword. So, it’s best to choose the right type of ad campaign that fits your goal. . Providers like Google Ads and Bing Ads, show your ads to people who actively search for different keywords. . Display ads.